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In Demand , Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be…
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This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding . Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best…
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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in…
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What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable…
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not…
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People want to buy from, work for, and partner with companies that matter.So how do you build a company that matters?Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and…
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Audio Book (CD)

$35.99

$32.03 online

save 11%

Ships within 1-2 weeks

Not available in stores

Audio Book (CD)

$38.95

$34.66 online

save 11%

Ships within 3-5 weeks

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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve…
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Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This audiobook will help you close the gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption…

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Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nuts-and-bolts guide outlines…
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Want to be on top in your sales career? How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial obligations, and…