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Audio Book (CD)

|August 23, 2016

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The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best! Well, that approach just doesn't work for most salespeople. And it probably doesn't work…
Audio Book (CD)

|March 5, 2013

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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content…
Audio Book (CD)

|This title releases August 15, 2017

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People want to buy from, work for, and partner with companies that matter.So how do you build a company that matters?Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and…
Audio Book (CD)

|This title releases October 10, 2017

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
Audio Book (CD)

|May 30, 2017

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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can…
Audio Book (CD)

|March 7, 2017

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Audio Book (CD)

|November 7, 2016

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Former CMO of the New England Patriots Lou Imbriano reveals the strategies he used to increase franchise revenue by 600%: Market to those who buy the most
Audio Book (CD)

|October 4, 2016

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New from the bestselling HBR's 10 Must Reads series. Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through…
Audio Book (CD)

|July 19, 2016

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Today's leaders know that speed and agility are the keys to any company's success, yet many are frustrated that their organizations can't move fast enough to stay competitive. The typical chain of command is too slow; internal resources are too limited; people…
Audio Book (CD)

|December 6, 2015

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New York Times bestselling author shares an inside look at how Mercedes-Benz transformed themselves into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's…
Audio Book (CD)

|September 9, 2008

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Sales guru Jeffrey Gitomer reads his inspiring #1 bestseller—the sales and motivational classic that has helped millions achieve sales greatness!
Audio Book (CD)

|November 17, 2014

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir…