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The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

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Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street —reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan…
Hooked: How to Build Habit-Forming Products
Audio Book (CD)

|November 17, 2014

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$37.99

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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir…
Contagious: Why Things Catch On
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|March 5, 2013

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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content…
You, Inc.: The Art Of Selling Yourself
Audio Book (CD)

|March 1, 2007

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$35.50

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Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that,…
Building A Storybrand: Clarify Your Message So Customers Will Listen
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|October 10, 2017

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
The Tanning Of America: How Hip-hop Created A Culture That Rewrote The Rules Of The New Economy

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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve…
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods For Maximizing Profits From Your…

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Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nuts-and-bolts guide outlines…
Tap: Unlocking The Mobile Economy
Audio Book (CD)

|May 30, 2017

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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can…
Get Scrappy: Smarter Digital Marketing For Businesses Big And Small
Audio Book (CD)

|March 7, 2017

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$39.00

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Driven To Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

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New York Times bestselling author shares an inside look at how Mercedes-Benz transformed themselves into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's…
What Is Marketing And Sales?: Vital Tools To Market, Promote, And Sell
Audio Book (CD)

|February 15, 2014

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What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable…
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not…
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