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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in…
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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content…
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This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding . Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best…
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Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that's how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can…

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Sales guru Jeffrey Gitomer reads his inspiring #1 bestseller—the sales and motivational classic that has helped millions achieve sales greatness!

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How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. An audiobook for current and future entrepreneurs, business and economics students, professional investors, and…
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve…
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The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best! Well, that approach just doesn't work for most salespeople. And it probably doesn't work…
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In concise chapters, best-selling author Steve Chandler delivers over 50 powerful ideas guaranteed to stimulate fantastic sales success. Drawing on is extensive experience in the field, and using the most up-to-date psychological tools available, Chandler…
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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…

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The Biggest Differentiator In A Competitive Marketplace Is You The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the…
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not…