We found 347 results for “


Showing 1 - 12 of 347 Results

Available for download

Not available in stores

Building on the work of Daniel Kahneman ( Thinking Fast and Slow ), Dan Ariely ( Predictably Irrational ), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers,…

Kobo ebook

$30.29 online

$39.23

save 22%

Available for download

Not available in stores

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and…

Kobo ebook

$30.29 online

$39.23

save 22%

Available for download

Not available in stores

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to…

Available for download

Not available in stores

Les relations publiques sont omniprésentes dans la société et contribuent à l’établissement de communications qui structurent l’espace public. Ces communications favorisent l’émergence d’une participation citoyenne et d’un engagement organisationnel qui orientent…

Available for download

Not available in stores

Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny.…

Kobo ebook

$30.29 online

$39.28

save 22%

Available for download

Not available in stores

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around…

Kobo ebook | German

$33.89 online

$43.99

save 22%

Available for download

Not available in stores

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Fachhochschule Erfurt, Veranstaltung: Market Management, Sprache: Deutsch, Abstract: Inhalt: Die vorliegende Arbeit soll…

Kobo ebook | German

$30.79 online

$39.99

save 23%

Available for download

Not available in stores

Bachelorarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule für Angewandte Wissenschaften Neu-Ulm; früher Fachhochschule Neu-Ulm , Sprache: Deutsch, Abstract: Die Zahl der…

Available for download

Not available in stores

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital…

Kobo ebook | German

$33.89 online

$43.99

save 22%

Available for download

Not available in stores

Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Universität Kassel (Fachgebiet Controlling und Organisation), Sprache: Deutsch, Abstract: Was hat ein Video von einer…

Available for download

Not available in stores

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the…

Available for download

Not available in stores

Der Alltag in einer Werbeagentur bietet immer neue Herausforderungen: Ob Wettbewerbspräsentation, Honorarverhandlung, Projektakquise, Mitarbeitergespräch oder Nachfolgeregelung. Das Buch beschreibt lebendig, wie alle Beteiligten diese Chancen nutzen können und…