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THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT The long-awaited sequel to Solution Selling , one of history's most popular selling guides Nearly 10 years ago, the influential bestseller Solution Selling…

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Diplomarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, FernUniversität Hagen (Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing), Veranstaltung: Online-Marketing,…

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The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive,…

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist…

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"Soyons clairs. A ce niveau de prix, nous ne pourrons pas faire affaire. Je vous laisse la possibilité de revoir votre position... si toutefois vous souhiatez poursuivre cette discussion." Que répondez-vous? Que vous ayez à vendre ou à acheter, ce livre, vivant…

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In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco…

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Marketers around the globe are recognising that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and…

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Comment doubler les ventes d'une marque de soupe sans modifier ni son prix, ni son packaging, ni son emplacement en magasin ? Comment réduire la consommation d’énergie de la population ou améliorer l’efficacité d’une campagne de santé publique sans dépenser un…

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Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The…

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Depuis la signature de l'Accord sur les aspects de droit de propriété intellectuelle touchant au commerce (ADPIC), les membres de I'OMC doivent protéger les indications géographiques qui identifient un produit dont la qualité, la réputation ou toute autre…

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Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Fachhochschule Koblenz - Standort RheinAhrCampus Remagen, Veranstaltung: MBA Rheinahr Campus Remagen, 38 Quellen im…

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Verkaufen, ohne Verkäufer zu sein Konsumenten entscheiden immer mehr danach, ob die Wertebasis des Anbieters zur eigenen passt. Wir wollen dort kaufen, wo wir ein gutes Gefühl haben. Wie bei Freunden, da wissen wir, dass wir uns und ihnen etwas Gutes tun. Auf…