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As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an…

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Comment définir une stratégie client claire et adaptée à la situation spécifique de l’entreprise ? Comment motiver les équipes autour de cette relation client ? Quels outils mettre en place afin de mesurer et accroitre le ROI de ces politiques ? Comment faire le…
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Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to…

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Building on the work of Daniel Kahneman ( Thinking Fast and Slow ), Dan Ariely ( Predictably Irrational ), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers,…
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Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Johannes Gutenberg-Universität Mainz, 239 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Durch die wachsende…
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Fachbuch aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,4, Macromedia Fachhochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: 'Rücktritt des Bundespräsidenten - Der Schubs der…

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Aujourd'hui, il n’appartient plus aux entreprises de définir ce que veulent les clients ; ce sont les clients euxmêmes qui décident ! Pour faire face à cette nouvelle donne et prendre une longueur d’avance sur leurs concurrents, les organisations doivent repenser…

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How to Start and Grow Your Subscription Box - From 0 to 1000 Subscribers Want to start your own subscription box business? This book helps you come up with your subscription box idea, set up your website and start accepting orders.  Then take it even further…
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In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Universität Salzburg (Kultur- und Gesellschaftswissenschaftliche Fakultät), Sprache: Deutsch, Abstract: Ziel der Arbeit 'Public…
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Bachelorarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Ludwig-Maximilians-Universität München (Institut für Wirtschaftsinformatik und Neue Medien / Munich School of Management),…
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Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Frankfurt University of Applied Sciences, ehem. Fachhochschule Frankfurt am Main, Sprache: Deutsch, Abstract: Das Marketing,…