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Marketing Des Réseaux Sociaux
Kobo ebook | French

|February 22, 2012

$31.99

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Le marketing sur les réseaux sociaux est devenu une pratique incontournable pour les marques et les professionnels. Les réseaux et les médias sociaux tels que Facebook, Twitter, YouTube et autres sont devenus en quelques années le nouveau moyen d’accès à…
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

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Building on the work of Daniel Kahneman ( Thinking Fast and Slow ), Dan Ariely ( Predictably Irrational ), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers,…
La négociation d'influence
Kobo ebook | French

|This title releases August 23, 2017

$30.99

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Lorsque le client s'adresse au vendeur, il a déjà parcouru Internet à la recherche du meilleur produit au meilleur prix. Il a une idée précise de ce qu'il veut. S'entame alors la phase de négociation où le vendeur devra conduire son client à l'achat. Mais comment…
Malcolm McDonald on Key Account Management
Kobo ebook

|August 3, 2017

$31.99 online

$39.90

save 19%

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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market…
Marketing: Easy English Series
Kobo ebook

|This title releases September 3, 2017

$34.00

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A practical marketing book written in easy to understand English for people who speak English as a second language. Learn how to Design your product and service. Package it and make it attractive to sell. Decide on where you will sell it - your marketing…
Innovative B2B Marketing
Kobo ebook

|August 3, 2017

$31.99 online

$39.90

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Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by…
Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue

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Sales growth starts with planningSales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it.…
Chief Crisis Officer: Structure and Leadership for Effective Communications Response

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
L'innovation : de l'idée au lancement: Créer et développer un produit ou service nouveau

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La capacité d'une entreprise à innover concourt fortement à sa performance commerciale et financière. Cependant, près de 40% des produits ou services lancés sur un marché échouent. Comment mieux assurer le succès d'un nouveau produit ou service? Telle est la…
La consommation collaborative: Enjeux et défis de la nouvelle société du partage

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Apparues il y a moins de dix ans, des sociétés comme Uber ou Airbnb pèsent aujourd'hui plus lourd en bourse que des empires tels que Hilton ou American Airlines qui ont mis près d'un siècle à se construire. Le covoiturage (BlaBlaCar), la préparation de repas pour…
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and…
Kobo ebook

|May 26, 2017

$31.99 online

$39.97

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An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers…
Advanced Introduction to Consumer Behavior Analysis
Kobo ebook

|May 26, 2017

$31.99 online

$40.00

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This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains…