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Kobo ebook

|December 24, 2010

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$46.63

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Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the…

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“Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom…

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the…

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First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Kobo ebook

|June 3, 2015

$37.29 online

$46.56

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Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting…

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The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into…

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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current…

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Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. • Identifies the 10 core values of the older…

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How does Manhattan’s 47th Street diamond district thrive as an ethnic marketplace without lawyers, courts, and state coercion? Barak Richman draws on insider interviews to show why relational exchange based on familiarity, trust, and community enforcement…
Kobo ebook | German

|May 16, 2017

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Die digitale Transformation ist schon lange kein „Wind of Change" mehr, sondern ein ausgewachsener Sturm, der an den Grundfesten von Unternehmen rüttelt, ihre Geschäftsprozesse ins Wanken bringt und jahrzehntelang gültige Erfolgsrezepte zerstört. Selten gab es so…
Kobo ebook | German

|March 1, 2017

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$47.90

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In diesem Herausgeberband wird das vielfältige Themenfeld der Verbraucherwissenschaften wissenschaftlich-konzeptionell definiert, skizziert und strukturiert. Ausgewählte Problemfelder der Verbraucherwissenschaften und der Verbraucherpolitikberatung stehen im…

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Für die meisten Betriebe sind die strategische Abgrenzung vom Wettbewerb sowie eine eindeutige Positionierung auf den relevanten Märkten längst zur Pflicht geworden. Eine Ausnahme davon bildete lange Zeit der Agrarsektor. Dies lag mitunter auch an den…