We found 3 results for “


Showing 1 - 3 of 3 Results

Available for download

Not available in stores

As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an…

Kobo ebook

$35.29 online

$45.73

save 22%

Available for download

Not available in stores

The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It…

Kobo ebook | German

$37.79 online

$49.02

save 22%

Pre-order online

Not available in stores

Dieses Buch bietet ein umfassendes Verständnis von Pricing. Preismanagement wird dabei als Prozess verstanden, der in den vier Phasen Strategie, Analyse, Entscheidung und Umsetzung abläuft. In separaten Kapiteln wird auf branchenspezifische Besonderheiten des…