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Customers are cranky and businesses are struggling to keep them happy. PeopleShock's 3P Profit Formula, based on evidence from over 150 business leaders and experts, shows: . Promise - How to develop one that inspires staff and customers. . People - How to…read more

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As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an…read more

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The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like…read more

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The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It…read more

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Dieses Buch bietet ein umfassendes Verständnis von Pricing. Preismanagement wird dabei als Prozess verstanden, der in den vier Phasen Strategie, Analyse, Entscheidung und Umsetzung abläuft. In separaten Kapiteln wird auf branchenspezifische Besonderheiten des…read more

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Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need…read more

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Human Resource Practitioners have multiple duties through organisation design, resourcing, recruitment, capability, training, competence, performance and reward. This book provides information not only to enable them to comply with their duties but draws on…read more

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Dieses Lehrbuch zeigt die Notwendigkeit und liefert die Grundlagen für ein professionelles Management des regionalen Marketings. Der Autor verdeutlicht, dass sich diese freiwillige kommunalpolitische Aufgabe an Sachfragen und weniger an politischen Faktoren…read more

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Sind Sie bereit die erstaunliche Gewalt und Stärke von Twitter kennen zu lernen und sich damit Ihr eigenes Geschäft massiv zu vergrößern? Dann ist dieser Twitter Marketing Crash Kurs genau das richtige für Sie! In jeder Lektion von diesem Crash Kurs haben Sie…read more