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Sales growth starts with planning Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it.…

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Kobo ebook | German

|This title releases August 30, 2017

$36.99

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Eine Vertriebsorganisation aufzubauen und langfristig erfolgreich zu machen, stellt heute hohe Anforderungen an die Führung. Im Zeitalter der Digitalisierung kommt es besonders auf zweierlei an: die sich ständig verändernden Regeln des Marktes und das Verhalten…

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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data…

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Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. • Identifies the 10 core values of the older…

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How does Manhattan’s 47th Street diamond district thrive as an ethnic marketplace without lawyers, courts, and state coercion? Barak Richman draws on insider interviews to show why relational exchange based on familiarity, trust, and community enforcement…

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An organization's crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long…

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Readers will walk away with better understanding of the sales process, closing techniques, sales strategies, and other useful techniques. ‘Selling Is Easy’ is a handy salesperson’s manual that provides tips for succeeding in a sales related job;…

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Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their…