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The average executive spends less than 5 percent of their time engaged in the buying of products and services. This means that in this post-recession business environment, sales professionals who focusread more

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How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand.…read more

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Human Resource Practitioners have multiple duties through organisation design, resourcing, recruitment, capability, training, competence, performance and reward. This book provides information not only to enable them to comply with their duties but draws on lessons learned from positive and…read more

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the…read more

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The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible…read more

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Sind Sie bereit die erstaunliche Gewalt und Stärke von Twitter kennen zu lernen und sich damit Ihr eigenes Geschäft massiv zu vergrößern? Dann ist dieser Twitter Marketing Crash Kurs genau das richtige für Sie! In jeder Lektion von diesem Crash Kurs haben Sie Zugang zu den Basic informationen, die…read more

98% Pure Potato

by John Griffiths|

This title releases June 16, 2016

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The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising,…read more