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Paperback

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In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on…

Audio Book (CD)

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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…

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As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an…

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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further…

Kobo ebook | German

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Dieses Buch bietet ein umfassendes Verständnis von Pricing. Preismanagement wird dabei als Prozess verstanden, der in den vier Phasen Strategie, Analyse, Entscheidung und Umsetzung abläuft. In separaten Kapiteln wird auf branchenspezifische Besonderheiten des…

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Weltweit arbeiten mehr als 94 Millionen Menschen im Verkauf. Dies entspricht in den Industrieländern je nach Nation einem Anteil von 10 bis 21 Prozent der Erwerbstätigen! Der Druck auf diese Menschen und damit Ihre Existenzgrundlage steigt. (8) Informationen sind…

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Kobo ebook

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How one small tech company got smart about social media and became " China' s new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang…

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Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need…

Kobo ebook

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The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It…

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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing…