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Ogilvy On Advertising In The Digital Age
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|This title releases January 9, 2018

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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising ,…
Microtrends Squared: The New Small Forces Driving the Big Disruptions Today
Hardcover

|This title releases March 20, 2018

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Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, culture, and politics. Mark Penn has boldly argued that the future is not shaped by society’s broad, general forces but by quiet…
Hegarty On Advertising
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|This title releases December 5, 2017

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom…
Do Good: Embracing Brand Citizenship To Fuel Both Purpose And Profit
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|This title releases November 30, 2017

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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into…
Branding   Interior Design: Visibility And Business Strategy For Interior Designers
Hardcover

|September 28, 2016

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$45.00

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The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of…
Public Relations: The Basics
Paperback

|October 2, 2013

$35.72 online

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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new…
Driven To Distraction At Work: How To Focus And Be More Productive

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Are you driven to distraction at work? Bestselling author Edward M. Hallowell, MD, the world's leading expert on ADD and ADHD, has set his sights on a new goal: helping people feel more in control and productive at work. You know the feeling: You can't focus;…
The Advertising Concept Book: Think Now, Design Later
Paperback

|September 8, 2016

$37.81 online

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In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on…
Winning Minds: Secrets From The Language Of Leadership
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|July 30, 2015

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Shhh…. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago.…
Selling Your Company: The Business Owner's Guide to the Process of Selling a Company and Redeeming…

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You've worked hard to build a company from the ground up, or perhaps you've turned around an underperforming firm. You're ready to cash in on your hard work, but what exactly do you need to do? To ensure a smooth transition, protect your brand, and get the best…
Diffusion Of Innovations, 5th Edition

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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas…
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable…

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…