149 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
$35 - $39.99
Trade Paperback
1 - 12 of 149 Results
Top Matches
Paperback

|This title releases December 5, 2017

$35.55 online

$39.95

save 11%

Pre-order online

Not yet available in stores

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom…

In stock online

Available in stores

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas…
Paperback

|September 8, 2016

$37.84 online

$41.95

save 9%

In stock online

Available in stores

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on…
Paperback

|September 2, 2008

$35.13 online

$41.99

save 16%

In stock online

Available in stores

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a…

In stock online

Not available in stores

In stock online

Not available in stores

"Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Focus: The Future…

In stock online

Not available in stores

In stock online

Not available in stores

Remember when you could go into a shop and the assistant actually knew about the products they were selling? How many times have you been frustrated beyond belief because you have had to chase the sales person who is supposed to be helping you? When was t

In stock online

Not available in stores

* FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. * The Champions League generates UEFA more than £1 billion in annual revenue. * Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent…
Paperback

|December 16, 2008

$35.59 online

$39.99

save 11%

Ships within 1-2 weeks

Not available in stores

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management—design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions,…
Paperback

|April 2, 1998

$35.57 online

$37.50

save 5%

In stock online

Not available in stores

The butt of endless jokes and the focus of considerable anguish, shopping offers significant insights into contemporary social relations and their nuances. This book is about shopping for ordinary things. It is also about love and devotion manifest within…

In stock online

Not available in stores