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Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all…

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Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and…

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How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies…

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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.…

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Remember when you could go into a shop and the assistant actually knew about the products they were selling? How many times have you been frustrated beyond belief because you have had to chase the sales person who is supposed to be helping you? When was t

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This book diagrams the best way to put together an effective, professional portfolio. Reading this book is very much like enjoying a personal master class. It has a two-pronged attack: how to make campaigns good enough to put in your portfolio, and how to make a…

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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas…

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"How To Get A Dream Job In Pharmaceutical Sales - Direct Inside Advice and Guidance From a Sales Manager" teaches you the most effective ways to break into the exciting and lucrative pharmaceutical industry. This ground breaking book includes; - What recruiters…

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Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are…

The Advertising Concept Book

by Pete Barry

|This title releases September 27, 2016

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In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on…

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Shhh…. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago.…

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Calling all Area Managers, Operations Managers and Multi-Unit Managers! Are you fed up with reading tedious, long-winded books in order to glean a few miserable insights? This book is the answer! Based entirely upon key strategic and local MODELS that help…