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Branding   Interior Design: Visibility And Business Strategy For Interior Designers

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The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of…
Ogilvy On Advertising In The Digital Age
Hardcover

|This title releases January 9, 2018

$35.60 online

$40.00

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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising ,…
Work that Works: Emergineering a Positive Organizational Culture
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|This title releases November 29, 2017

$39.60 online

$44.00

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Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly positive workplace culture. Based on the tools and principles of Emergenetics, this book helps you improve…
Outside Insight: Navigating A World Drowning In External Data
Hardcover

|This title releases February 27, 2018

$38.22 online

$42.95

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job…
Fanatical Prospecting Recruiting: How Ultra High Performers Prospect, Focus, and Adapt to the…
Hardcover

|This title releases February 20, 2018

$37.38 online

$42.00

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Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second…

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The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated! Sales compensation WORKS! Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated,…
Championship Selling: A Blueprint for Winning With Today's Customer
Hardcover

|September 6, 2005

$38.28 online

$49.00

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If the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come selling, and salespeople have become embarrassed by their roles. Reversing this trend means adopting a new mindset,…
Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy

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Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving…
Luxury Selling: Lessons From The World Of Luxury In Selling High Quality Goods And Services To High…

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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling…
The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit From It

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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales…
The Selling Fox: A Field Guide for Dynamic Sales Performance
Hardcover

|May 6, 2002

$38.88 online

$48.00

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A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.