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The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What…

How To Master The Art Of Selling

by Tom Hopkins

|This title releases April 11, 2017

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Jeffrey Gitomer's bestselling companion to his classic Little Red Book of Selling Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a…

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You may know Cha-Ching! as the sound of a cash register ringing-but Jeffrey Gitomer hears it in every aspect of business, as the sound of achievement, fulfillment, money, wealth, and so much more! Cha-Ching is the sound of music. Music that makes you feel great…
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Media guru and Emmy Award-winning correspondent Bill McGowan-coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller, and Kenneth Cole-teaches you how to get your message across and get…
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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook…

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Paco Underhill reports on the growing importance of women in the marketplace—what makes a package, product, or service "female-friendly." He offers a tour of the world’s marketplace, with shrewd observations and practical applications to help everybody adapt to…
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Everybody wants to connect, but not everybody knows how to. Connecting is all about your friendliness, your ability to engage, and your willingness to give value first. When you combine those three attributes, you will have uncovered the secret of powerful…

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Revolutionary retail guru Paco Underhill is back with a revised edition of his classic witty bestselling book on our ever-evolving consumer culture- full of fresh observations and important lessons from the cutting edge of retail. New material includes: The…
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