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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable…

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of…

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Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the…
SPIN Selling: Situation Problem Implication Need-Payoff
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|May 22, 1988

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The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the…
Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

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Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning…
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising…

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The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed…
Management von Luxusmarken im konjunkturellen Abschwung
Kobo ebook | German

|January 5, 2011

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Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Hochschule München (Betriebswirtschaft), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: In Teil 2 der vorliegenden…
From Main Street to Mall: The Rise and Fall of the American Department Store

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The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into…
Advertising and Society: An Introduction

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the…
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand…

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“Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom…
Identitätsbasierte Luxusmarkenführung: Grundlagen - Strategien - Controlling
Kobo ebook | German

|December 22, 2012

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Nach heutiger Auffassung folgt die Führung von Luxusmarken anderen Gesetzen als im Premium- oder im Basismarkensegment, denn bei Luxusmarken rühren Faszination und Begehrlichkeit aus ihren mythisch aufgeladenen Markenidentitäten. Diese Markenidentitäten zu…
Die Store Brand
Kobo ebook | German

|January 11, 2018

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Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Management, das auf die Etablierung von Einkaufstätten als starke Marken abzielt. Der Autor erläutert dafür grundlegende Begriffe, stellt zentrale Herausforderungen dar und behandelt die…
Innendienst 4.0: Der verkaufsaktive Innendienst der Zukunft

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Der verkaufsaktive Innendienst der Zukunft wird zu einem wichtigen und unverzichtbaren Baustein eines Multi-Channel-Vertriebs in einer digitalen Wirtschaft. Das Tätigkeitsspektrum eines Innendienstes 4.0 wird sich erheblich verändern und erfordert deshalb eine…
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