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kidfluence

by Sutherland, Anne

|August 1, 2003

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Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information…read more

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As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an…read more

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The Solution-Centric Organization provides a comprehensive framework for moving companies away from a product/price orientation to a successful, solution-centric approach that includes sales, marketing, communication, and a problem-solving mentality. Written by…read more

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TWO E-BOOKS IN ONE Pinterest Power Start Marketing NOW on the World's Fastest-Growing Website! Pinterest Power reveals the business opportunities in Pinterest and reveals actionable, easily implemented, and proven strategies to increase small-business sales. It…read more

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Brainfluence erklärt, wie Sie mit Hilfe der Neurowissenschaft und der Verhaltensforschung die Entscheidungsmuster der Konsumenten entschlüsseln und so Ihr Marketing verbessern. Sobald Sie verstehen, wie die Gehirne Ihrer Kunden arbeiten, können Sie mit weniger…read more

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Diplomarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Universität Wien, 68 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Bei der Lektüre von einschlägigen Modemagazinen…read more

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Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market…read more

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“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first…read more

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Wir haben in den letzten 50 Jahren im Verkauf einen starken Wertewandel erlebt. Früher spielten die persönlichen Beziehungen zwischen Kunden und Verkäufern eine große Rolle, in den Siebzigerjahren entwickelte sich der Trend des Hardselling und seit dem Durchbruch…read more

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Bachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Hochschule RheinMain - Wiesbaden Rüsselsheim Geisenheim, Veranstaltung: Bachelor, Sprache: Deutsch, Abstract: Der Schwerpunkt…read more

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Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. This book presents in plain terms the key theoretical…read more

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Selbst in wirtschaftlich schwierigen Zeiten werden Millionen Euros sinnlos in Werbung versenkt. Warum? Weil Marke sich nicht über Emotionen, Kreativität, einen USP erklärt. Die Ursachen für jeden Markenerfolg liegen im Unternehmen. Und nur dort. Marke hat sich in…read more