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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale.Understanding Digital Marketing is a…read more

Retail Operations

by Angie Tang|

December 10, 2012

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This concise and reader-friendly book is for aspiring businessmen and women who desire to be successful. It talks about operational details and the day-to-day running of a shop or chain of stores. The 4-colour book includes pictures of store layouts, merchandise displays and promotional activities…read more

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Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left…read more

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A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated , a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and…read more

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Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I…read more

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Questo libro è un manuale pratico che contiene i segreti del marketing per la tua attività di FIORISTA al dettaglio: strategie, idee e strumenti concreti per aumentare le vendite e migliorare la redditività, anche in tempo di crisi. Sei un bravo fiorista e senti che la tua abilità e la tua…read more

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Der Wettbewerb über digitale Netze und die zunehmende Nutzung von Online-Medien durch Nachfrager hat Unternehmen längst dazu gezwungen, über strategische und operative Maßnahmen im Online-Marketing nachzudenken. Das Online-Marketing begegnet der neuen digitalen Herausforderung und hat hierfür…read more

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In three years Livingston helped the 17,000- employee strong Crossmark increase its sales revenues by 30 percent and add an additional 2,400 workers Livingston will promote the book on his busy speaking tour, which includes keynote addresses at several large consumer products information…read more

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Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next…read more

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“Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on…read more

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"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions,…read more

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Der Erfolg von IT-Projekten entscheidet sich oft bereits, bevor sie beginnen - nämlich dann, wenn Kunde und Anbieter sich treffen. Im komplexen Umfeld der IT-Projekte gelten für die Verkaufsberatung besondere Regeln. Wer diese beherrscht, ist erfolgreicher. Aus eigenen, mühsamen Erfahrungen hat…read more