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Kobo ebook

|December 24, 2010

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Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the…

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“Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom…

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First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

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The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into…

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the…
Kobo ebook

|June 3, 2015

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Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting…

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Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. • Identifies the 10 core values of the older…

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How does Manhattan’s 47th Street diamond district thrive as an ethnic marketplace without lawyers, courts, and state coercion? Barak Richman draws on insider interviews to show why relational exchange based on familiarity, trust, and community enforcement…
Kobo ebook

|May 3, 2017

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Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise…
Kobo ebook | German

|May 16, 2017

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Die digitale Transformation ist schon lange kein „Wind of Change" mehr, sondern ein ausgewachsener Sturm, der an den Grundfesten von Unternehmen rüttelt, ihre Geschäftsprozesse ins Wanken bringt und jahrzehntelang gültige Erfolgsrezepte zerstört. Selten gab es so…
Kobo ebook | German

|February 14, 2017

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Die große Herausforderung für den deutschen Mittelstand liegt darin, mittels digitaler Technologien bestehende Geschäftsmodelle auszubauen und neue zu entwickeln. Doch wie gelingt die systematische Entwicklung und erfolgreiche Umsetzung einer individuellen…

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Für die meisten Betriebe sind die strategische Abgrenzung vom Wettbewerb sowie eine eindeutige Positionierung auf den relevanten Märkten längst zur Pflicht geworden. Eine Ausnahme davon bildete lange Zeit der Agrarsektor. Dies lag mitunter auch an den…