359 results for

Sort By:

Sorted By: Top Matches
Filtered By:
eReading
Business and Finance
Marketing and Sales
$35 - $39.99
1 - 12 of 359 Results
Top Matches
Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

Available for download

Not available in stores

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. • Identifies the 10 core values of the older…
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable…

Available for download

Not available in stores

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…
The Superpromoter: The Power of Enthusiasm
Kobo ebook

|November 26, 2010

$38.39 online

$47.90

save 19%

Available for download

Not available in stores

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the…
The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in…

Available for download

Not available in stores

How one small tech company got smart about social media and became "China's new smartphone king" (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares…
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Available for download

Not available in stores

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling…
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising…

Available for download

Not available in stores

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed…
Vertriebscontrolling: So steuern Sie Absatz, Umsatz und Gewinn
Kobo ebook | German

|September 19, 2012

$35.49 online

$44.29

save 19%

Available for download

Not available in stores

"Vertriebscontrolling" liefert detaillierte Informationen zur effizienten Überwachung von Vertriebsaktivitäten. Neben Kennzahlenschemata und zahlreichen Praxisbeispielen bietet es direkt anwendbare Regeln und Checklisten sowie drei Case Studies aus der…
Identitätsbasierte Luxusmarkenführung: Grundlagen - Strategien - Controlling
Kobo ebook | German

|December 22, 2012

$38.39 online

$47.90

save 19%

Available for download

Not available in stores

Nach heutiger Auffassung folgt die Führung von Luxusmarken anderen Gesetzen als im Premium- oder im Basismarkensegment, denn bei Luxusmarken rühren Faszination und Begehrlichkeit aus ihren mythisch aufgeladenen Markenidentitäten. Diese Markenidentitäten zu…
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Available for download

Not available in stores

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out…
E-Commerce
Kobo ebook | Italian

|July 16, 2015

$35.99

Available for download

Not available in stores

Aggiornato con Provv. 23/04/23015 n. 56191, con il quale l’Agenzia delle Entrate ha approvato gli schemi di dati per la registrazione dei soggetti al MOSS La Guida è lo strumento per professionisti e operatori del settore, per approfondire e applicare le…
Entwicklung eines Fundraising-Konzeptes für einen gemeinnützigen Verein mit sozialer Zielstellung…

Available for download

Not available in stores

Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Fachhochschule Erfurt, 84 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: 'Amerikas Konzerne spenden Milliarden…
Beziehungsmanagement als Instrument der Kundenbindung
Kobo ebook | German

|January 15, 2004

$37.59 online

$46.99

save 20%

Available for download

Not available in stores

Diplomarbeit aus dem Jahr 2000 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Verwaltungs- und Wirtschafts-Akademie Göttingen, Veranstaltung: VWA-Studium Betriebswirtschaft, 74 Quellen im…
Loading