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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market…

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…

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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current…
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The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use.…

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This Customer Service Expert Level Certification Kit builds on the knowledge and understanding of, and looking at, the essential skills and qualities required by Customer Service supervisors and managers. More than six out of ten people employed in…

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The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Darmstadt, 34 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Verfolgt man die Entwicklung des…
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Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Freie Universität Berlin (Institut für Marketing, FB Wirtschaftswissenschaft), 124 Quellen im Literaturverzeichnis, Sprache:…

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Die Kraft einer Marke kommt immer von innen. Deshalb kann eine Marke nicht stark werden ohne Führungskräfte und Mitarbeiter, die die Marke leben. In markenspezifischer Führung stecken beträchtliche, aber meist ungenutzte Produktivitätsreserven eines Unternehmens.…

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Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: Gut, Wirtschaftsuniversität Wien (Institut für Marketing Management), 59 Quellen im Literaturverzeichnis, Sprache: Deutsch,…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,6, Fachhochschule für Wirtschaft Berlin, 166 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Das Ziel der…