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Whether you're running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of…


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First published to media acclaim in October 2003, "Trading Up" revealed how todayas middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible beforeain their choices of cars and clothing, vodka and beer, golf…