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Audio Book (CD)

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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning -note, you can build an impressive airplane, but it will never leave the ground if…

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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your…

Audio Book (CD)

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$45.50

save 11%

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Knowing how to negotiate price, terms, and product delivery are some of the most essential steps towards getting to "yes" in a selling situation. This multi-session audio program from ten seasoned sales experts offers negotiation training from a variety of…

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The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable…