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Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to…

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you…

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With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy.…

Kobo ebook | Dutch

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Steven Van Belleghem brengt het standaardwerk over marketing Succesvolle marketing speelt in op een veranderende omgeving en luistert naar de wensen en noden van de klant. Adverteren op de traditionele manier werkt niet langer en als marketeer heb je nood aan een…

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Die MarkenWertStudie 2012 setzt sich mit der Bedeutng und die Nutzenaspete von Marken, Markenschutz und Markenbewertung für Unternehmen auseinander. Hinterfragt wird dabei, welchen Einfluss Marken generell auf den Erfolg von Unternehmen haben, und wie hoch…

Kobo ebook | German

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Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,7, Fachhochschule Schmalkalden, Veranstaltung: Marketing, Finanzmanagement, Bankbetriebslehre, 272 Quellen im…

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Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, 97 entries in the bibliography, language: English, abstract: Why are…

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Compensating the Sales Force is a uniquely jargon-free, how-to guide to all major sales compensation concepts and formulas. Using real-world examples, guru David J. Cichelli: Helps readers select the right compensation strategy for their firm Provides…

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In Customer Experience Management , renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this…

Kobo ebook | German

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Bachelorarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Mediadesign Hochschule für Design und Informatik GmbH München, Sprache: Deutsch, Abstract: Zu Beginn des 19. Jahrhunderts ging…

Marketing direct

by Hervé Rioche

|October 14, 2010

Kobo ebook | French

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Ce livre va vous aider à toucher efficacement vos clients et futurs clients avec les moyens de la communication d'aujourd'hui. Conçu pour les non-spécialistes, il met les techniques du marketing direct à la portée de tous - auto-entrepreneurs, indépendants, TPE…

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If you're a sales professional who wants to succeed, you can benefit from these familiar words: "Know thyself." Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the…