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Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets…

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The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to…

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Mit der Trilogie "Kapital & Christentum" bietet Eugen Drewermann eine umfassende Analyse der Entstehung und der Wirksamkeit des kapitalistischen Wirtschaftssystems. In Band 2 klärt E. Drewermann die Frage, was Menschen mit Geld machen – und was das Geld mit…

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…

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This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It’s the down-in-the-trenches lessons that they didn’t teach in your college marketing courses. It’s the stuff…
Kobo ebook | German

|April 5, 2017

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Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früher Bestandteile, die sich ein Unternehmen leisten kann oder will,…

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Digitalization is today's biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world. This book is dedicated…

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Questa pubblicazione raccoglie due guide della serie: “GUIDE PRATICHE ULTRA RAPIDE” su come migliorare all'istante la tua comunicazione per ottenere risultati sorprendenti e successo nella vita. Ineguagliabili per la loro efficacia, queste “Guide Pratiche Ultra…
Kobo ebook

|September 20, 2016

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$54.99

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The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new…

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How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of…

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Dive into the worldwide 1st HubSpot Certification Guide to get HubSpot certified in only 8 days! Learn how to not only use the tool but also understand the Inbound Marketing terminology in this extensive summary. With two chapters each day, you will be able to…

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How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of…