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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…

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Masterarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Friedrich-Alexander-Universität Erlangen-Nürnberg (Lehrstuhl für Marketing Intelligence), Veranstaltung: Marketing Management,…

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"Reality TV" has rapidly come to occupy a place at the forefront of contemporary television culture on an international scale. This collection responds to this shift by analyzing the terrain of this genre--its range of economic, technological and…

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Bedeutungsaufbau statt leerer Worte: gehaltvoller Ideengeber rund um Produkt-Messages. Was macht Produkte erfolgreich? Wer kein klares Profil für seine Ware vor Augen hat, braucht diesen Marketingklassiker: Jetzt neu aufgelegt mit aktuellen Markt- und…

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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and…

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"Unilateral preferences granted by OECD countries introduced an inevitable tension between ""more preferred"" developing countries -- typically beneficiaries from pre-existing colonial regimes -- and other developing countries with respect to the effects of…

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Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting…

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Master today’s breakthrough strategy for developing and sustaining high-performance sales teams! Long-time sales team leader Max Cates shows how to go far beyond "old school," "command and control" sales management, unleashing the full power and energy of your…

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Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.

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Bachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,5, Duale Hochschule Baden-Württemberg, Stuttgart, früher: Berufsakademie Stuttgart (BWL Dienstleistungsmanagement), Sprache:…

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The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale market in western cities of China. The data are mainly from the interview and survey on farmers, vegetable wholesalers and retailers and…

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Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success…