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Marketing Ethics & Society
Kobo ebook

|September 15, 2015

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of…
Fashion Branding and Communication: Core Strategies of European Luxury Brands

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow.…
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same…
Mind Genomics: A Guide to Data-Driven Marketing Strategy
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|September 1, 2016

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In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what…
Qualitative Consumer and Marketing Research
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|December 14, 2012

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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing…
New Ways of Doing Business
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|August 4, 2003

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In their introduction, the editors of New Ways of Doing Business assert that in retrospect, it will be apparent that today's government, that of the early years of the 21st century, "was undergoing its most significant transformation since the decade of the…
Product Innovation in the Global Fashion Industry
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|November 27, 2017

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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and…
Creative Arts Marketing
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|October 10, 2017

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Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth…
Context and Cognition in Consumer Psychology
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|October 16, 2017

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Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and…
Advertising and Promotion
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|November 13, 2017

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Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and…
E-commerce
Kobo ebook | French

|August 18, 2017

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Ce manuel propose une synthèse pluridisciplinaire du commerce électronique, envisagé ici comme un véritable projet managérial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs physiques, pure…
Motivating Language Theory: Effective Leader Talk in the Workplace
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|September 7, 2017

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This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how…
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