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Masterarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3, Johannes Gutenberg-Universität Mainz (Institut für Publizistik), Sprache: Deutsch, Abstract: Menschen benötigen die…
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Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Fachhochschule Burgenland, Sprache: Deutsch, Abstract: Empirische Untersuchungen im Bereich des Konsumentenbeschwerdeverhalten…
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Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Verwaltungs- und Wirtschafts-Akademie Wiesbaden e.V., Sprache: Deutsch, Abstract: In der heutigen Zeit muss jedes Unternehmen die eigene…
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Masterarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Friedrich-Alexander-Universität Erlangen-Nürnberg (Lehrstuhl für Marketing Intelligence), Veranstaltung: Marketing Management,…
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‘ The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker…
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Lecturers/Instructors - Request a free digital inspection copy here . 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good…

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ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROI changes all that, showing marketing pros at every level how to use ROI and other…
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Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Carl von Ossietzky Universität Oldenburg, 143 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Situation auf…

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This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer…
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Masterarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Hochschule Pforzheim, Sprache: Deutsch, Abstract: Die der EU beigetretenen Länder konnten innerhalb der letzten Jahre im Rahmen…

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This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book…
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Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Freie Universität Berlin (Marketing-Department), 56 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Relevanz…