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Lecturers/Instructors - Request a free digital inspection copy here . 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good…

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Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps…

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This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation:…
Kobo ebook | German

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Masterarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule für Technik, Wirtschaft und Kultur Leipzig, Veranstaltung: Verlags- & Handelsmanagement, Sprache: Deutsch, Abstract:…
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Lernen Sie von 25 ausgewiesenen Dialogmarketingprofis, wie Sie Mailings und Haushaltwerbung, Ihre Website, E-Mails, Apps sowie Social Media für innovative Kundendialoge nutzen können: von den unabdingbaren Erfolgsfaktoren bis zu ausgefeilten…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Technische Universität Berlin (Marketing), 79 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Ziel dieser Arbeit…

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Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the…

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Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.…

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This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong…

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Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the…

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This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural…
Kobo ebook | German

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Masterarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Fachhochschule Worms , Veranstaltung: CRM, Social Media, Sprache: Deutsch, Abstract: Die sozialen Medien, insbesondere…