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Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from…
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|June 10, 2017

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Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism,…

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow.…

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Este livro foi publicado originalmente com o título Google Marketing. O marketing digital passa atualmente por uma fase de consolidação em que apenas as empresas e os profissionais que tiverem um conceito sólido do que representa a internet na economia atual,…
Kobo ebook | German

|December 6, 2016

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Dieses Handbuch gibt einen Überblick über die Grundlagen und Besonderheiten der Luxusmarkenführung. Luxusunternehmen stehen kontinuierlich vor der schwierigen Aufgabe, ihre starken, von traditionellen Werten und handwerklicher Perfektion geprägten Luxusmarken…
Kobo ebook | German

|October 26, 2016

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Magisterarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Universität Wien (Publizistik- und Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Bereits in der Antike haben Redner…
Kobo ebook | French

|December 14, 2016

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Les « sports et loisirs de nature » sont de plus en plus massivement pratiqués en France et dans le monde mais cet engouement est sélectif. Certains usages déclinent, sont contestés dans leur légitimité, voire interdits. Que révèlent ces tendances à propos de nos…

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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series…
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|September 1, 2016

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In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what…
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|December 20, 2016

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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing…
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|July 29, 2016

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This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in…
Kobo ebook | German

|August 29, 2016

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Masterarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,5, Hochschule Hannover, Veranstaltung: Kommunikationsmanagement, Sprache: Deutsch, Abstract: Die vorliegende Arbeit untersucht,…