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This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's…

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-Authored by Patrick Maes, founder of CPI Consulting, one of the premier Consulting groups in the world today, responsible for fine-tuning and boosting sales for a wide array of companies. -Perfect handbook for startups and old business alike, offering a new…

Kobo ebook

$48.49 online

$62.89

save 22%

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In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what…