We found 4 results for “


Showing 1 - 4 of 4 Results
Kobo ebook

$48.29 online

$62.70

save 22%

Pre-order online

Not available in stores

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what…

Kobo ebook

$48.29 online

$62.70

save 22%

Pre-order online

Not available in stores

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's…

Kobo ebook

$48.29 online

$62.70

save 22%

Available for download

Not available in stores

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in…

Kobo ebook

$48.29 online

$62.70

save 22%

Available for download

Not available in stores

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in…