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The People Business: How Ten Leaders Drive Engagement Through Internal Communications

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
The Essentials of Advertising (Classic Reprint)

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Motivating Language Theory: Effective Leader Talk in the Workplace
Kobo ebook

|This title releases September 7, 2017

$49.09 online

$61.27

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This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how…
Business to Business Marketing Management
Kobo ebook

|September 13, 2017

$47.99 online

$59.89

save 19%

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Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average…
Library of Advertising (Classic Reprint)

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E-commerce
Kobo ebook | French

|August 18, 2017

$48.99

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Ce manuel propose une synthèse pluridisciplinaire du commerce électronique, envisagé ici comme un véritable projet managérial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs physiques, pure…
Effective House Organs: The Principles and Practice of Editing and Publishing Successful House…

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The Marketing of Whole Milk (Classic Reprint)

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Die digitale Kommunikationsstrategie: Praxis-Leitfaden für Unternehmen - Mit Case Studys und…

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Verändertes Medienverhalten, flexible Mediennutzung, Social Media, Apps, Location Based Services, Mobile Messenger: Wir befinden uns inmitten eines enormen kommunikativen Wandels . Sich auch digital aufzustellen, wird für Unternehmen immer wichtiger. Doch wie…
Modern Business: A Series of Texts Prepared as Part of the Modern Business Course and Service of…

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Genes, Climate, and Consumption Culture: Connecting the Dots

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Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has…
Cross-Cultural Personal Selling: Agents' competences in international personal selling of services

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Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from…