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Digital Marketing Strategy: An Integrated Approach To Online Marketing

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Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing…
Marketing Analytics: A Practical Guide To Improving Consumer Insights Using Data Techniques
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|This title releases April 28, 2018

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive…
Customers The Day After Tomorrow: How To Attract Customers In A World Of Ais, Bots, And Automotion

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.Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization .With a chapter by expert Peter Hinssen…
The Building Blocks Of Marketing: From Application To Theory
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|This title releases April 1, 2020

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When we refer to 'marketing', most people think of advertising or promotion. Marketing is much more than this. The Building Blocks of Marketing: From Application to Theory helps readers understand firstly customers' needs and wants, so that the business can…
Different Brains, Different Approaches: Successful Neuro Advertising For Male And Female

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This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and…
Writing Skills For Public Relations: Style And Technique For Mainstream And Social Media

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This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public…
Critical Thinking For Marketers, Volume I: Learn How To Think, Not What To Think

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A critical responsibility of marketing managers is to make normative and positive propositions about the organization’s marketing mix. Normative propositions entail what an organization should do such as what changes should be made to a product, how a…
Turning Selling into Buying Parts 1 & 2 Second Edition: Build a Willing Buyer for what you offer

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Retail Marketing Strategy: Delivering Shopper Delight
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|November 28, 2015

$45.34 online

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Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a…
Copywriting That Works: Bright Ideas To Help You Inform, Persuade, Motivate And Sell!

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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through…
Asking Questions: The Definitive Guide To Questionnaire Design -- For Market Research, Political…

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market…
Managing Corporate Social Responsibility: A Communication Approach

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression…
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