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"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can…

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing…

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The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated! Sales compensation WORKS! Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated,…

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It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your…
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|This title releases September 14, 2019

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Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is…

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|September 1, 2016

$45.50

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"A Practical Guide to a Winning Business Strategy" What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this…
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|September 19, 2016

$28.61 online

$45.95

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Hardcover

|September 8, 2015

$45.98 online

$48.95

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will…

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Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer…

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This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses,  Social Media for Direct Selling Representatives  is the first volume in a series of books to help you accelerate your…

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Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely…