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Connecting with Customers: Making the most of the networked world
Hardcover

|This title releases September 14, 2019

$46.28 online

$52.00

save 11%

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Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is…
The Retail Druggist of Canada, Vol. 1: December, 1913-December, 1914 (Classic Reprint)

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The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

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An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom…
Truth, Lies, and Advertising: The Art of Account Planning
Hardcover

|March 13, 1998

$43.71 online

$53.99

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"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring…
The Evolving Sales Engineer: Updated Version

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The Public Relations Writer's Handbook: The Digital Age

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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches,…
The Coming Newspaper (Classic Reprint)
Hardcover

|October 12, 2017

$45.95

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Power Pricing
Hardcover

|February 19, 1997

$46.46 online

$54.00

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In this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. In…
Customer Moat: How Loyalty Drives Profit
Hardcover

|September 1, 2016

$45.50

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"A Practical Guide to a Winning Business Strategy" What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this…
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to…

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It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your…
No-Fail Retail: Merchandising Techniques for Stores
Hardcover

|November 24, 2015

$46.70 online

$49.50

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Goodvertising: Creative Advertising That Cares
Hardcover

|October 2, 2012

$46.72 online

$52.50

save 11%

Ships within 1-2 weeks

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Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative…
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