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The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs, Fortune 500 CEO's, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes---"Marketing Masters" provides creative strategies…

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Everything you've ever learned about generating leads and growing your business is wrong.  Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. We'll reveal the strategies you…

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Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely…

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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers,…

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…

Power Pricing

by Hermann Simon

|February 19, 1997

Hardcover

$47.70 online

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In this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. In…

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Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect…

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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers— Enterprise Marketing Management (EMM). EMM systematically…
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$46.88 online

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The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal…