We found 114 results for “


Showing 1 - 12 of 114 Results

Available for download

Not available in stores

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…

Kobo ebook

$47.49 online

$61.62

save 22%

Available for download

Not available in stores

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context…

Available for download

Not available in stores

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the…

Available for download

Not available in stores

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the…

Kobo ebook

$47.49 online

$61.62

save 22%

Available for download

Not available in stores

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into…

Kobo ebook

$48.29 online

$62.70

save 22%

Available for download

Not available in stores

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in…

Kobo ebook | German

$45.49 online

$58.99

save 22%

Available for download

Not available in stores

Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Carl von Ossietzky Universität Oldenburg, 143 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Situation auf…

Available for download

Not available in stores

The definitive resource for corporations in myriad industries—now completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of…

Kobo ebook | German

$45.49 online

$58.99

save 22%

Available for download

Not available in stores

Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Fachhochschule Dortmund, 183 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Vor 50 Jahren gab es keinerlei…

Available for download

Not available in stores

Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.

Kobo ebook

$47.49 online

$61.62

save 22%

Available for download

Not available in stores

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Available for download

Not available in stores

B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms! Negotiating with Backbone, Second Edition definitive guide for every sales pro facing the “procurement…