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Genes, Climate, and Consumption Culture: Connecting the Dots

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Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has…
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Kobo ebook

|August 21, 2015

$46.89 online

$58.61

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Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to…
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

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The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine…
Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand

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A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's…
Brand Management: Co-creating Meaningful Brands
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|January 8, 2018

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$61.28

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Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms…
Product Innovation in the Global Fashion Industry
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|November 27, 2017

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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and…
E-commerce
Kobo ebook | French

|August 18, 2017

$48.99

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Ce manuel propose une synthèse pluridisciplinaire du commerce électronique, envisagé ici comme un véritable projet managérial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs physiques, pure…
Motivating Language Theory: Effective Leader Talk in the Workplace
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|September 7, 2017

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This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how…
Business to Business Marketing Management: A Global Perspective
Kobo ebook

|September 13, 2017

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Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average…
Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

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Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and…
Creative Arts Marketing
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|October 10, 2017

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Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth…
Die digitale Kommunikationsstrategie: Praxis-Leitfaden für Unternehmen - Mit Case Studys und…

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Verändertes Medienverhalten, flexible Mediennutzung, Social Media, Apps, Location Based Services, Mobile Messenger: Wir befinden uns inmitten eines enormen kommunikativen Wandels . Sich auch digital aufzustellen, wird für Unternehmen immer wichtiger. Doch wie…
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