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Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most…

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Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the…

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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…

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Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Universität Kassel, 154 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Seit Mitte der 80er Jahre haben sich die…

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A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the…

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"Unilateral preferences granted by OECD countries introduced an inevitable tension between ""more preferred"" developing countries -- typically beneficiaries from pre-existing colonial regimes -- and other developing countries with respect to the effects of…

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Inhaltsangabe Das Internet findet immer mehr Einzug in das Leben der Menschen. Es bietet ihnen die Möglichkeit, sich umfassend (über Produkte und Hersteller) zu informieren und miteinander zu kommunizieren. Dabei stehen für die Verbraucher unter anderem diese…

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Once relatively confined to parts of Europe and North America, commercial societies are now found in many other cultures and continents. Yet despite the international spread and growth of commercial order, the moral, economic, and legal foundations of commercial…

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Im Fokus dieser Arbeit stehen die Interaktionsbeziehungen und das Verhalten der Mitarbeiter, welche für die Entstehung von Kundenzufriedenheit maßgeblich sind. Daher wird im darauf folgenden sechsten Kapitel auf die Entwicklung erfolgreicher…

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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing…

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Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into…

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Die kleine Mia aus der Froop-Werbung entzückt gerade die deutsche TV-Nation mit ihrem Fruchtalarm. Die Sechsjährige scheint ein Spiegelbild ihrer Generation: Informiert, fordernd, selbstbewusst - und markenbewusst. Man kann erahnen, was Mias Mami blüht, wenn…