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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Fachhochschule Kaiserslautern, 92 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die vorliegende Arbeit hat sich…
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A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic…

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the…

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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The…
Kobo ebook | German

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In Zeiten der Digitalisierung und disruptiven Innovationen verschwinden Trends und Buzzwords im Marketing oft genauso schnell, wie sie entstanden sind. Dieses Buch soll Ihnen helfen, deren Relevanz besser bestimmen zu können und beleuchtet die Trends, die…
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Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Wirtschaftsuniversität Wien (Handel & Marketing), Sprache: Deutsch, Abstract: Problemstellung Wenn ich innerhalb der…

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Das Fachbuch Marketing-Konzept 2.0 ist das zweite Buch der Serie Marketing-Konzept. Die Buchserie betrachtet neuste Entwicklungen, die Einfluss auf die Marketing-Arbeit haben und baut auf dem Basisbuch Das Marketing-Konzept stark auf. Der Marketing Management…

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The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little…
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`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely…
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"Reality TV" has rapidly come to occupy a place at the forefront of contemporary television culture on an international scale. This collection responds to this shift by analyzing the terrain of this genre--its range of economic, technological and…

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Marketing in the 21st Century and Beyond: Timeless Strategies for Success, Condensed Edition contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of…