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Marketing Ethics & Society
Kobo ebook

|September 15, 2015

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of…
Fashion Branding and Communication: Core Strategies of European Luxury Brands

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow.…
Branding Cities: Cosmopolitanism, Parochialism, and Social Change

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Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the…
The Superpromoter: The Power of Enthusiasm
Kobo ebook

|November 26, 2010

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the…
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Kobo ebook

|August 21, 2015

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Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to…
Context and Cognition in Consumer Psychology
Kobo ebook

|October 16, 2017

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Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and…
Creative Arts Marketing
Kobo ebook

|October 10, 2017

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Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth…
Die digitale Kommunikationsstrategie: Praxis-Leitfaden für Unternehmen - Mit Case Studys und…

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Verändertes Medienverhalten, flexible Mediennutzung, Social Media, Apps, Location Based Services, Mobile Messenger: Wir befinden uns inmitten eines enormen kommunikativen Wandels . Sich auch digital aufzustellen, wird für Unternehmen immer wichtiger. Doch wie…
Genes, Climate, and Consumption Culture: Connecting the Dots

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Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has…
E-commerce
Kobo ebook | French

|August 18, 2017

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Ce manuel propose une synthèse pluridisciplinaire du commerce électronique, envisagé ici comme un véritable projet managérial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs physiques, pure…
Motivating Language Theory: Effective Leader Talk in the Workplace
Kobo ebook

|September 7, 2017

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This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how…
Business to Business Marketing Management
Kobo ebook

|September 13, 2017

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Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average…