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Kobo ebook

|November 5, 2015

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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting , a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this…
Kobo ebook

|November 5, 2015

$46.39 online

$58.00

save 20%

Available for download

Not available in stores

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting , a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this…
Kobo ebook | German

|April 15, 2016

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In Zeiten der Digitalisierung und disruptiven Innovationen verschwinden Trends und Buzzwords im Marketing oft genauso schnell, wie sie entstanden sind. Dieses Buch soll Ihnen helfen, deren Relevanz besser bestimmen zu können und beleuchtet die Trends, die…

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&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing…
Kobo ebook | German

|January 12, 2012

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Bachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.0, Fachhochschule Amberg-Weiden, Sprache: Deutsch, Abstract: Die Abschlussarbeit und das Projekt 'Y-Case - Die Welt auf…
Kobo ebook | German

|December 15, 2015

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Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Die vorliegende Bachelorarbeit verfolgt das Ziel drei Social TV…
Kobo ebook

|August 5, 2014

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals…

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Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of…

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Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas,…

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This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer…
Kobo ebook

|September 1, 2016

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$61.27

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In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what…

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Dieses Buch gibt Antworten auf grundlegende Vertriebsfragen. Was bedeutet Vertriebsmanagement in der Konsumgüterindustrie? Wie ist der Vertrieb strukturiert? Welches Wissen wird in den einzelnen Vertriebsbereichen benötigt? Welche Karrierechancen bietet der…