We found 107 results for “


Showing 1 - 12 of 107 Results

Available for download

Not available in stores

“Retail Customer Service Training” is a 12 month training program designed for all service providers, managers, supervisors and team leaders within the retail industry. It provides a ready-made, step-by-step training program covering the human elements of retail…
Kobo ebook

$54.59 online

$70.87

save 22%

Available for download

Not available in stores

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' -…
Kobo ebook

$52.59 online

$68.24

save 22%

Available for download

Not available in stores

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages…
Kobo ebook

$50.49 online

$65.49

save 22%

Available for download

Not available in stores

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology,…

Available for download

Not available in stores

Cet ouvrage, désormais devenu un classique dans son domaine, expose, point par point, comment les entreprises les plus avancées en matière de marketing/communication, partent de leur stratégie marketing pour aboutir à un spot de télévision, une annonce de presse…
Kobo ebook

$51.79 online

$67.19

save 22%

Available for download

Not available in stores

We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we…
Kobo ebook

$54.59 online

$70.85

save 22%

Available for download

Not available in stores

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters,…
Kobo ebook

$54.59 online

$70.87

save 22%

Available for download

Not available in stores

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third…

Available for download

Not available in stores

Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung. Trotz ihrer essentiellen Bedeutung für das Produkt- und Dienstleistungsmarketing behandeln…
Kobo ebook

$52.49

Available for download

Not available in stores

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to…

Available for download

Not available in stores

Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Bremen, course: Internationales Management, language: English, abstract: On…

Available for download

Not available in stores

This report describes a business model for redeveloping empty, and often derelict commercial properties in the UK. The plan requires an investment of 600,000 pounds per venue, including a 100,000 operational buffer, excluding up to 200,000 to renovate the…