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Style and Statistics: The Art of Retail Analytics
Hardcover

|November 30, 2016

$51.69 online

$59.95

save 13%

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A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable,…
Artificial Intelligence for Marketing: Practical Applications
Hardcover

|August 14, 2017

$50.13 online

$59.95

save 16%

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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data…
The Ultimate Book Of Phone Scripts
Paperback

|November 26, 2010

$51.65 online

$55.95

save 7%

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Corporate Sponsorship Toolkit
Paperback

|June 29, 2012

$53.06 online

$58.95

save 9%

In stock online

Not available in stores

Sponsorship is a privilege—don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through…
The People Business: How Ten Leaders Drive Engagement Through Internal Communications

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
The Transition From Sales And Operations Planning To Integrated Business Planning

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Death And Religion In A Changing World
Paperback

|October 15, 2005

$56.98 online

$67.10

save 15%

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This comprehensive study of the intersection of death and religion offers a unique look at how religious people approach death in the twenty-first century. Previous scholarship has largely focused on traditional beliefs and paid little attention to how religious…
Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest…

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Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands'…
Advertising and Society: An Introduction
Paperback

|September 23, 2013

$52.49

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the…
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support

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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of…
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

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In Customer Experience Management , renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this…
How to Win Campaigns: Communications for Change
Paperback

|September 29, 2010

$53.02 online

$54.50

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How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning…
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