We found 253 results for “


Showing 1 - 12 of 253 Results

In stock online

Not available in stores

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…

In stock online

Available in stores

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The…

Hardcover

$53.35 online

$59.95

save 11%

Pre-order online

Not yet available in stores

A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable,…

Ships within 1-3 weeks

Not available in stores

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your…

Kobo ebook

$50.39 online

$65.43

save 22%

Available for download

Not available in stores

This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales…

Paperback

$52.71 online

$58.95

save 10%

In stock online

Not available in stores

Sponsorship is a privilege—don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through…

Paperback

$52.50

In stock online

Not available in stores

Jean-Paul Goude is one of the world’s most brilliant and unorthodox image makers. This book assembles the biggest collection of his work ever seen: sketches, paintings, magazine spreads, storyboards, art-directed and elaborately staged photography, and…

Available for download

Not available in stores

The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and…

Hardcover

$53.94 online

$53.95

Ships within 1-2 weeks

Not available in stores

From the late 1960s, advertising pioneers like Stephen King at JWT and Stanley Pollitt at BMP delved deep into the minds of consumers to build some of the UK's most famous brands: the Andrex Puppy, the Sugar Puffs Honey Monster, the Smash Martians. 98% Pure…

Available for download

Not available in stores

Cet ouvrage, désormais devenu un classique dans son domaine, expose, point par point, comment les entreprises les plus avancées en matière de marketing/communication, partent de leur stratégie marketing pour aboutir à un spot de télévision, une annonce de presse…

Kobo ebook

$50.09 online

$58.88

save 14%

Available for download

Not available in stores

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total…

Available for download

Not available in stores

Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,9, Fachhochschule des Mittelstands Bielefeld, Sprache: Deutsch, Abstract: Abstract: 'Die Marketing-Mix-Instrumente und die…