We found 208 results for “


Showing 1 - 12 of 208 Results

In stock online

Not available in stores

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…

In stock online

Not available in stores

Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive…
Kobo ebook

$53.19 online

$69.00

save 22%

Available for download

Not available in stores

Penni McLean-Conner, in her book Profiles, shares the stories of eight all-star chief customer officers who have demonstrated success in creating a customer-focused culture, developing a team dedicated to customers and providing valued customer facing products…
Paperback

$50.52 online

$54.50

Out of stock online

Not available in stores

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning…

In stock online

Not available in stores

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise® , his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or…
Hardcover

$54.95 online

$71.95

save 23%

In stock online

Not available in stores

The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge…

Ships within 1-3 weeks

Not available in stores

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your…

Available for download

Not available in stores

The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and…

Ships within 1-3 weeks

Not available in stores

Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into…

In stock online

Available in stores

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The…
Hardcover

$51.83 online

$53.95

Out of stock online

Not available in stores

From the late 1960s, advertising pioneers like Stephen King at JWT and Stanley Pollitt at BMP delved deep into the minds of consumers to build some of the UK's most famous brands: the Andrex Puppy, the Sugar Puffs Honey Monster, the Smash Martians. 98% Pure…
Paperback

$52.05 online

$55.95

save 6%

In stock online

Not available in stores