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Kobo ebook

|May 18, 2011

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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought,…
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|May 25, 2017

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Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help…

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It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.? Marketing in the Boardroom helps marketers to be more commercially credible and…

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The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself…
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|May 15, 2017

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Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers' expectations?…
Kobo ebook

|May 15, 2017

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In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and…
Kobo ebook

|February 17, 2017

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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps…

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Most capital markets that have been established in developing economies like Africa have struggled to make progress over two decades down the line. Development of African Capital Markets explores why these markets have remained underdeveloped and discusses a…
Kobo ebook

|September 13, 2016

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At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and,…
Kobo ebook | French

|December 14, 2016

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Les « sports et loisirs de nature » sont de plus en plus massivement pratiqués en France et dans le monde mais cet engouement est sélectif. Certains usages déclinent, sont contestés dans leur légitimité, voire interdits. Que révèlent ces tendances à propos de nos…
Kobo ebook | German

|August 28, 2016

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Zähere Suchmaschinenoptimierung Regelungen in verschiedenen Ländern, die eine Herausforderungen im Mobil Vermarktung und einige negative Suchmaschinenoptimierung der Themen im digitalen Vermarktung Welt sind. Traditionelle Suchmaschinenoptimierung -Prozesse sind…
Kobo ebook

|November 10, 2016

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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third…