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Branding a Store: How To Build Successful Retail Brands In A Changing Marketplace

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Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to…
Learn Popular Retail Strategies (Collection)
Kobo ebook

|August 14, 2013

$57.59 online

$71.93

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The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters,…
Digital Advertising: Theory and Research
Kobo ebook

|February 17, 2017

$56.49 online

$70.54

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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps…
Profiles in Excellence: Utility Chief Customer Officers
Kobo ebook

|September 20, 2016

$55.19 online

$69.00

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Penni McLean-Conner, in her book Profiles, shares the stories of eight all-star chief customer officers who have demonstrated success in creating a customer-focused culture, developing a team dedicated to customers and providing valued customer facing products…
Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte
Kobo ebook | German

|August 28, 2015

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$69.26

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Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss…
Trading in the Global Currency Markets, 3rd Edition

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Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders. A renowned authority on international investing brings the complex machinations of the foreign currency markets vibrantly to life.…
Rethinking Utility Customer Care: Satisfying Your Always-Connected, Always-On Customers

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Is your customer care ready for our connected world? Ubiquitous digital communication has created a customer that's always connected, always on. Utilities are adopting digital communication to connect to the grid, the meter, and the customer. Rethinking Utility…
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support

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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of…
The Brand Challenge: Adapting Branding to Sectorial Imperatives
Kobo ebook

|November 3, 2014

$58.69 online

$73.27

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The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to…
A Master Class in Brand Planning: The Timeless Works of Stephen King

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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a…
Motivating SMEs to Cooperate and Internationalize
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|September 18, 2017

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$73.21

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Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials,…
Marketing de services, 3e édition
Kobo ebook | French

|September 10, 2017

$59.99

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La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing…