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Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate. Helping you navigate this field for the first time, this…read more

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First published in 1983, this book provides a detailed look at the OPEC nations’ changing roles in the world oil market as they expanded their participation in "downstream" activities such as the hydrocarbon industries formerly controlled by the major oil…read more