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Kobo ebook | German

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Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und auch des operativen Marketing-Controllings. Studierende erhalten wertvolle…

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In stock online

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This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It’s the down-in-the-trenches lessons that they didn’t teach in your college marketing courses.…