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"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can…
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Sponsorship is a privilege—don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through…
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In their introduction, the editors of New Ways of Doing Business assert that in retrospect, it will be apparent that today's government, that of the early years of the 21st century, "was undergoing its most significant transformation since the decade of the…

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Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and…

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From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information…

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This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the…
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Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing…
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"The Recommender Revolution is a book with real meat on it, one that goes beyond the usual superficialities. The innovativecontent, combined with Jan Van den Bergh's brilliant and unique style of writing, mean that this book is highly recommended!" Nicole Berx,…

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This is an owner's manual to advertising for a small business.

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The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD! “My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use.…
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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of…
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When we refer to 'marketing', most people think of advertising or promotion. Marketing is much more than this. The Building Blocks of Marketing: From Application to Theory helps readers understand firstly customers' needs and wants, so that the business can…