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Marketing Graffiti
Paperback

|This title releases December 7, 2017

$56.61 online

$62.90

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Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ¿consumers¿ in the marketing process. Most marketing…
Customer Relationship Management: Concept, Strategy, and Tools
Paperback

|October 10, 2012

$59.23 online

$64.95

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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and…
Fashion Merchandising: Theory and Practice
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|November 28, 2014

$58.72 online

$77.95

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Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the…
Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations

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This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner,…
The Sales Compensation Handbook
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|August 19, 1998

$58.95

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" Now in an updated and expanded edition, The Sales Compensation Handbook provides the information and tools needed to design and implement top-notch sales compensation programs. This authoritative reference from experts at Towers Perrin provides guidance on all…
Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity

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Communication Excellence: How To Develop, Manage And Lead Exceptional Communications

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A Manager's Guide To PR Projects: A Practical Approach
Paperback

|April 1, 2003

$58.33 online

$61.50

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A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader…
Place Branding: Glocal, Virtual And Physical Identities, Constructed, Imagined And Experienced

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Data Mining For Managers: How To Use Data (big And Small) To Solve Business Challenges

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Transnational Marketing and Transnational Consumers
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|May 29, 2013

$59.27 online

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Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while…
Personal Virtues: Introductory Readings
Paperback

|August 8, 2005

$56.41 online

$57.50

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In this groundbreaking collection of articles, ten respected philosophers discuss everyday virtues, including generosity of spirit, gratitude, hope, patience, and trust. Martha C. Nussbaum describes the cognitive dimensions of compassion; Robert Solomon argues…