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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

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In today's business and marketing worlds, there's big talk about big data. As companies' capacities to amass information continue to grow and improve, the process of mining the data has become more and more vital. All are abuzz about data mining's importance…
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
Hardcover

|January 22, 2013

$56.60 online

$78.00

save 27%

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Retail Marketing and Branding, 2nd Edition  looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following…
B2B Brand Management
Hardcover

|August 17, 2006

$59.23 online

$64.95

save 8%

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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes.…
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware…
From Products to Services: Insights and experience from companies which have embraced the service…

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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services…
Advanced Brand Management: Managing Brands in a Changing World

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Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful…
Building Brand Identity: A Strategy for Success in a Hostile Marketplace

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Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…
The Definitive Guide To Social Crm: Maximizing Customer Relationships With Social Media To Gain…

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Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.   Barton Goldenberg,the field’s #1 expert, offers a…
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

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Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a…
The Opt-out Effect: Marketing Strategies That Empower Consumers And Win Customer-driven Brand…

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&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.   Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for…
Handbook of Strategic Account Management: A Comprehensive Resource

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A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of…
Profit In Plain Sight: The Proven Leadership Path To Unlock Profit, Passion, And Growth

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How do you know---with certainty---that your business is as profitable as it could be? Don't put this book down until you've earned all the profits you need to fund every worthy project on your business bucket list. This straightforward Roadmap shows you how to…
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