126 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
$55 - $59.99
eBook
1 - 12 of 126 Results
Top Matches
From Main Street to Mall: The Rise and Fall of the American Department Store

Available for download

Not available in stores

The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into…
Transforming Organizations for the Subscription Economy
Kobo ebook

|August 18, 2017

$58.59 online

$73.21

save 19%

Available for download

Not available in stores

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are…
Contemporary Consumer Culture Theory
Kobo ebook

|May 25, 2017

$58.59 online

$73.21

save 19%

Available for download

Not available in stores

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help…
Foundations of Corporate Heritage
Kobo ebook

|March 16, 2017

$58.59 online

$73.21

save 19%

Available for download

Not available in stores

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic…
Marketing in the Boardroom: Winning the Hearts and Minds of the Board

Available for download

Not available in stores

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.? Marketing in the Boardroom helps marketers to be more commercially credible and…
Customer Loyalty Programmes and Clubs
Kobo ebook

|May 15, 2017

$58.59 online

$73.21

save 19%

Available for download

Not available in stores

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and…
The Evolution of Household Technology and Consumer Behavior, 1800–2000

Available for download

Not available in stores

The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself…
Measuring Customer Service Effectiveness
Kobo ebook

|May 15, 2017

$58.59 online

$73.21

save 19%

Available for download

Not available in stores

Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers' expectations?…
Profiles in Excellence: Utility Chief Customer Officers
Kobo ebook

|September 20, 2016

$55.19 online

$69.00

save 20%

Available for download

Not available in stores

Penni McLean-Conner, in her book Profiles, shares the stories of eight all-star chief customer officers who have demonstrated success in creating a customer-focused culture, developing a team dedicated to customers and providing valued customer facing products…
The Business of Gamification: A Critical Analysis
Kobo ebook

|September 13, 2016

$58.59 online

$73.21

save 19%

Available for download

Not available in stores

At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and,…
Consumer Behaviour: Applications in Marketing
Kobo ebook

|November 10, 2016

$57.59 online

$71.94

save 19%

Available for download

Not available in stores

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third…
Digital Advertising: Theory and Research
Kobo ebook

|February 17, 2017

$56.49 online

$70.54

save 19%

Available for download

Not available in stores

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps…