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Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public service,…

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The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has…

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Es gibt viele Marketingbücher, aber kaum eines über die Gestaltung der Marketingorganisation. Dabei kommt es bei der konkreten Umsetzung marktorientierten Denkens entscheidend darauf an, dass geeignete Strukturen und Prozesse geschaffen werden. Die Autoren gehen…
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Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media,…

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This comprehensive study of the intersection of death and religion offers a unique look at how religious people approach death in the twenty-first century. Previous scholarship has largely focused on traditional beliefs and paid little attention to how religious…

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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range…

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship…
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Lecturers/Instructors - Request a free digital inspection copy HERE Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings,…
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Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the contents of any…

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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global…
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Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend…
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In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch…