We found 89 results for “


Showing 1 - 12 of 89 Results

Available for download

Not available in stores

Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and…

Available for download

Not available in stores

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the…

Available for download

Not available in stores

Integrating topics in urban development, real estate, higher education administration, urban design, and campus landscape architecture, this is the first book to explore the role of the university as developer. Accessible and clearly written, and including…

Kobo ebook | German

$59.49 online

$77.20

save 22%

Available for download

Not available in stores

Das Dialogmarketing hat sich durch den Aufschwung des Online- und Social Media-Marketings grundlegend gewandelt. Die Zahl der Medien, durch die ein Dialog mit den Zielpersonen geführt werden kann, hat sich vervielfacht. In diesem Band wird der aktuelle Stand des…

Available for download

Not available in stores

Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve…

Kobo ebook

$57.49 online

$74.67

save 23%

Available for download

Not available in stores

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of…

Available for download

Not available in stores

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from…

Kobo ebook

$58.59 online

$75.98

save 22%

Available for download

Not available in stores

Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate. Helping you navigate this field for the first time, this…

Available for download

Not available in stores

Masterarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Hochschule Ravensburg-Weingarten, Sprache: Deutsch, Abstract: Eine interkulturelle Öffnung ist die notwendige Reaktion unserer…

Kobo ebook

$56.26

Available for download

Not available in stores

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of…

Available for download

Not available in stores

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader…

Available for download

Not available in stores

Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public service,…