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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a…

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Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders. A renowned authority on international investing brings the complex machinations of the foreign currency markets vibrantly to life.…

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Set against the backdrop of the war in Iraq, drastically altered relations with traditional U.S. allies, intense partisanship, and a national debate over moral values, the 2004 presidential campaign presented voters with a clear choice that reflected deep…

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship…

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Diplomarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: Sehr gut, Alpen-Adria-Universität Klagenfurt (Medien- und Kommunikationswissenschaft), 111 Quellen im Literaturverzeichnis, Sprache:…

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Der Detailhandel sieht sich aktuell mit grossen Herausforderungen konfrontiert: Ein zunehmender Einkaufstourismus, Konsumzurück-haltung, insbesondere aufgrund einer Verunsicherung gegenüber der gesamtwirtschaftlichen Entwicklung, gesättigte Märkte und in vielen…

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This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used…

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Masterarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Friedrich-Alexander-Universität Erlangen-Nürnberg (Lehrstuhl für Marketing Intelligence), Veranstaltung: Marketing Management,…

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More than any other contemporary collection, this startling work demands a visceral reaction to the agony and horror of the war in Iraq and war in general. The immediacy of Thou Shalt Not Kill Unless Otherwise Instructed calls to mind Wilfred Owen's words, "Above…

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Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the…

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This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the…

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of…