We found 81 results for “


Showing 1 - 12 of 81 Results
Kobo ebook

$55.49 online

$72.05

save 22%

Available for download

Not available in stores

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging…

Available for download

Not available in stores

Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to…

Kobo ebook

$58.49 online

$75.91

save 22%

Available for download

Not available in stores

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for…

Available for download

Not available in stores

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend…

Available for download

Not available in stores

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global…

Kobo ebook

$50.49 online

$65.50

save 22%

Available for download

Not available in stores

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and…

Available for download

Not available in stores

Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context.

Kobo ebook

$59.59 online

$77.29

save 22%

Available for download

Not available in stores

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of…

Kobo ebook

$55.49 online

$72.05

save 22%

Available for download

Not available in stores

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a…

Available for download

Not available in stores

Es gibt viele Marketingbücher, aber kaum eines über die Gestaltung der Marketingorganisation. Dabei kommt es bei der konkreten Umsetzung marktorientierten Denkens entscheidend darauf an, dass geeignete Strukturen und Prozesse geschaffen werden. Die Autoren gehen…

Available for download

Not available in stores

Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and…

Kobo ebook | German

$56.69 online

$73.53

save 22%

Available for download

Not available in stores

Der gute Ruf’ eines Unternehmens ist nicht auf das Ergebnis von Image-Kampagnen zu beschränken, sondern bindet auch alle Marken sowie das Unternehmen als Ganzes mit seinen internen und externen Stakeholdern ein. Ausgewiesene Spezialisten diskutieren konkrete…