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In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business…

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This book's unique combination of case studies and commentaries provides the basis for a systematic discussion of the role of individual leaders and complex institutions in U.S. foreign policy making. The case studies present routine and urgent, controversial and…

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Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders. A renowned authority on international investing brings the complex machinations of the foreign currency markets vibrantly to life.…

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This comprehensive study of the intersection of death and religion offers a unique look at how religious people approach death in the twenty-first century. Previous scholarship has largely focused on traditional beliefs and paid little attention to how religious…

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Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context.

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Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range…

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Es gibt viele Marketingbücher, aber kaum eines über die Gestaltung der Marketingorganisation. Dabei kommt es bei der konkreten Umsetzung marktorientierten Denkens entscheidend darauf an, dass geeignete Strukturen und Prozesse geschaffen werden. Die Autoren gehen…
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Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Georg-August-Universität Göttingen (Institut für Marketing und Handel), Veranstaltung: Marketing, 72 Quellen im…
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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of…
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Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years…

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First published in 1978. This book provides a simple, systematic, yet rigorous treatment of the key aspects of the pure theory of international trade and distortions. The opening chapter presents the standard two-factor, two-commodity barter model of…
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Do you want to be an ordinary or extraordinary sales professional? These are real secrets. Pearls of wisdom learnt through years of successful selling. The Secrets of Success in Selling holds the key that will unlock your sales success, allowing you to: Improve…