We found 170 results for “


Showing 1 - 12 of 170 Results
Hardcover

$55.25 online

$78.00

save 29%

In stock online

Not available in stores

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." — Robert L. Joss , Dean of the Graduate School of Business, Stanford…

In stock online

Not available in stores

Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive…

In stock online

Not available in stores

Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on investment debate continues. How to Measure Digital Marketing explains…

Hardcover

$59.30 online

$66.00

save 10%

In stock online

Not available in stores

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Still,…

Paperback

$55.55 online

$57.50

Ships within 3-5 weeks

Not available in stores

In their introduction, the editors of New Ways of Doing Business assert that in retrospect, it will be apparent that today's government, that of the early years of the 21st century, "was undergoing its most significant transformation since the decade of the…

In stock online

Not available in stores

"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo…

In stock online

Not available in stores

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can…

Paperback

$55.35

In stock online

Not available in stores

Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the…

In stock online

Not available in stores

This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strategy,…

Paperback

$59.59 online

$62.90

save 5%

In stock online

Not available in stores

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global…

Paperback

$57.77 online

$60.10

In stock online

Not available in stores

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of…

Kobo ebook

$55.49 online

$72.05

save 22%

Available for download

Not available in stores

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging…