We found 162 results for “


Showing 1 - 12 of 162 Results

In stock online

Not available in stores

Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing,…

In stock online

Not available in stores

Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive…

In stock online

Not available in stores

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of…

Kobo ebook

$55.59 online

$72.18

save 22%

Available for download

Not available in stores

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging…

In stock online

Not available in stores

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can…

Hardcover

$55.42 online

$78.00

save 28%

In stock online

Not available in stores

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." — Robert L. Joss , Dean of the Graduate School of Business, Stanford…

Paperback

$59.23 online

$64.95

save 8%

In stock online

Not available in stores

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and…

Paperback

$55.35

In stock online

Not available in stores

Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the…

In stock online

Not available in stores

Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on investment debate continues. How to Measure Digital Marketing explains…

Hardcover

$59.58 online

$66.95

save 11%

In stock online

Not available in stores

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from…

Out of stock online

Not available in stores

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers…

In stock online

Not available in stores

The Wall Street Journal predicts that between 50-60% of all goods and services in the U.S. will be sold through network or multi-level marketing methods in this decade. Shows entrepreneurs how to start up and run their own successful, self-replicating network.…