283 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
$55 - $59.99
1 - 12 of 283 Results
Top Matches
Fashion Merchandising: Theory and Practice
Paperback

|November 28, 2014

$59.27 online

$77.95

save 23%

In stock online

Not available in stores

Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the…
Consumption And The Making Of Respectability, 1600¿1800
Paperback

|June 28, 2002

$58.42 online

$61.50

save 5%

In stock online

Not available in stores

Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and…
Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

In stock online

Not available in stores

In today's business and marketing worlds, there's big talk about big data. As companies' capacities to amass information continue to grow and improve, the process of mining the data has become more and more vital. All are abuzz about data mining's importance…
Customer Relationship Management: Concept, Strategy, and Tools
Paperback

|October 10, 2012

$59.23 online

$64.95

save 8%

In stock online

Not available in stores

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and…
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
Hardcover

|January 22, 2013

$56.60 online

$78.00

save 27%

In stock online

Not available in stores

Retail Marketing and Branding, 2nd Edition  looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following…
B2B Brand Management
Hardcover

|August 17, 2006

$59.23 online

$64.95

save 8%

In stock online

Not available in stores

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes.…
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

In stock online

Not available in stores

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware…
From Products to Services: Insights and experience from companies which have embraced the service…

In stock online

Not available in stores

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services…
Market Segmentation: How to do it, how to profit from it
Paperback

|October 1, 2004

$58.23 online

$79.95

save 27%

In stock online

Not available in stores

* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The…
Advanced Brand Management: Managing Brands in a Changing World

Ships within 1-3 weeks

Not available in stores

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful…
Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations

Out of stock online

Not available in stores

This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner,…
Building Brand Identity: A Strategy for Success in a Hostile Marketplace

In stock online

Not available in stores

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…
Loading