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Business-to-Business Marketing
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|May 15, 2017

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$75.94

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‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for…
Creative Freelance Marketing: Traditional and Digital Marketing Strategies for Photography, Art…

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Grow a Successful Creative Business Making a living from your craft – that’s the key, right? Creative Freelance Marketing  lays the groundwork for learning how to get jobs and increase sales, how to improve your skills and business development…
Events Marketing Management: A consumer perspective
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|September 19, 2016

$63.99 online

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s…
Consumer Behaviour
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|August 22, 2016

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Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media,…
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

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MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack…
Video Game Marketing: A student textbook
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|October 4, 2016

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and…
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by…
Social Communication in Advertising: Consumption in the Mediated Marketplace

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…
Pour réussir une campagne d'envoi d'e-mails: Règles à respecter

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Vous trouverez beaucoup de conseils bénéfiques pour le taux d'ouverture et le taux de conversion de vos messages électroniques. Ceci vous permettra d'améliorer votre notoriété, d'avoir davantage de client(e)s.
Consumption and Generational Change
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|September 8, 2017

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The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is…
Marketing: An Introduction
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|August 21, 2017

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Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473975859) * Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014" * This easy to use…
The Ultimatum of Pleasure: Behavioral Economics and Social Development

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This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines…