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Film Marketing

by Finola Kerrigan

|This title releases March 28, 2017

Paperback

$89.50

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The role of the film marketer is both vital and challenging. Promotion is one of the industry¿s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few…
Book & Toy | German

$64.95

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Audio Book (CD)

$64.95

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