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Business To Business Marketing Management: A Global Perspective

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Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products have specialist product knowledge and a responsibility to their…
Creative Arts Marketing
Paperback

|This title releases October 12, 2017

$62.90

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Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth…
Building A Storybrand: Clarify Your Message So Customers Will Listen
Audio Book (CD)

|This title releases October 10, 2017

$61.40 online

$68.99

save 11%

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…