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More than one-third of Americans could not sustain a basic livelihood without government assistance. Almost 60 percent of seniors are dependent on the government. Why is this? This book examines how the U.S. economy's failure to deliver high-quality, universally…
Kobo ebook

|May 15, 2017

$60.79 online

$75.94

save 19%

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‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for…
Paperback

|March 8, 2017

$64.10 online

$65.70

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The role of the film marketer is both vital and challenging. Promotion is one of the industry¿s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films…

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Linking the worlds of community development, higher education administration, and urban design, this accessible guidebook offers useful information on how universities and communities can best develop partnership projects. Its focus on smart growth projects…
Kobo ebook | German

|April 18, 2017

$60.39 online

$75.43

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Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und auch des operativen Marketing-Controllings. Studierende erhalten wertvolle…
Paperback

|April 18, 2017

$63.50 online

$65.70

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How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely…