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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury…

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$72.50

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The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer's journey from the couch at home to buying the physical product, and cover all the steps in between-offline and online-a…

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There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case…

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Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing,…

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Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking." - Robert W.…

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Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before…

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$128.95

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This in-depth analysis of some 8,000 users sampled at a number of public libraries offers explanations and insights into the ways people use libraries in their local communities. Ample evidence supports the hypothesis that one's principal occupation or lack of…

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Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers…

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Hardcover

$63.66 online

$78.00

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Retail Marketing and Branding, 2nd Edition  looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following…