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Hardcover

|January 18, 2012

$64.60 online

$82.95

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Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools,…

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This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It…
Hardcover

|December 12, 2011

$64.10 online

$72.00

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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing…
Hardcover | German

|August 15, 2006

$64.95

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Hardcover

|September 28, 2016

$64.89 online

$71.50

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A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of…

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Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and…

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