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Events Marketing Management: A consumer perspective
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|September 19, 2016

$63.99 online

$79.92

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s…
Business-to-Business Marketing
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|May 15, 2017

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‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for…
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

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MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack…
Consumer Behaviour
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|August 22, 2016

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Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media,…
Social Communication in Advertising: Consumption in the Mediated Marketplace

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…
Creative Freelance Marketing: Traditional and Digital Marketing Strategies for Photography, Art…

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Grow a Successful Creative Business Making a living from your craft – that’s the key, right? Creative Freelance Marketing  lays the groundwork for learning how to get jobs and increase sales, how to improve your skills and business development…
Video Game Marketing: A student textbook
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|October 4, 2016

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and…
Pour réussir une campagne d'envoi d'e-mails: Règles à respecter

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Vous trouverez beaucoup de conseils bénéfiques pour le taux d'ouverture et le taux de conversion de vos messages électroniques. Ceci vous permettra d'améliorer votre notoriété, d'avoir davantage de client(e)s.
Marketing: An Introduction
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|August 21, 2017

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Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473975859) * Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014" * This easy to use…
Consumption and Generational Change
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|September 8, 2017

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The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is…
World Media Ethics: Cases and Commentary

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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and…
Financial Crisis in American Households: The Basic Expenses That Bankrupt the Middle Class

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More than one-third of Americans could not sustain a basic livelihood without government assistance. Almost 60 percent of seniors are dependent on the government. Why is this? This book examines how the U.S. economy's failure to deliver high-quality, universally…