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Creative Freelance Marketing: Traditional and Digital Marketing Strategies for Photography, Art…

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Grow a Successful Creative Business Making a living from your craft – that’s the key, right? Creative Freelance Marketing  lays the groundwork for learning how to get jobs and increase sales, how to improve your skills and business development…
Business-to-Business Marketing
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|May 15, 2017

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$75.94

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‘This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for…
Events Marketing Management: A consumer perspective
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|September 19, 2016

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$79.92

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s…
Marketing Theory: A Student Text
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|May 16, 2016

$61.89 online

$77.27

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Lecturers/Instructors - Request a free digital inspection copy here Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings,…
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real…
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|November 26, 2015

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$75.52

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning,…
The Management of Luxury: A Practitioner's Handbook
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|September 3, 2014

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In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives…
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by…
Marketing: An Introduction
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|August 21, 2017

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Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473975859) * Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014" * This easy to use…
Consumption and Generational Change
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|September 8, 2017

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The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is…
The Ultimatum of Pleasure: Behavioral Economics and Social Development

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This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines…
Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung
Kobo ebook | German

|April 18, 2017

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Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und auch des operativen Marketing-Controllings. Studierende erhalten wertvolle…
Making a Difference in Marketing: The Foundation of Competitive Advantage

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Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other…