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The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer's journey from the couch at home to buying the physical product, and cover all the steps in between-offline and online-a…

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The Complete “How-to” Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Gain the knowledge of this new and exciting digital technology to grow any retail business. All…

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Jeffrey Gitomer's bestselling companion to his classic Little Red Book of Selling Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a…

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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this…

Hardcover

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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury…

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There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case…

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Professionals today, whether scientists, engineers, entrepreneurs, or managers, need to maximize their effectiveness. Real world problems are complex and must be tackled with adequate conceptual tools. Hard work and motivation are not enough. Professionals need…

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Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing,…

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with…

Paperback

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Accelerating life sciences product performance is critical to optimizing a new product's life cycle in today's fast-paced, competitive marketplace. There is a significant need for a comprehensive and informative book that reviews the strategy and tactics of the…

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Many have described the Japanese competitive success in information technology; very few have explained it. In this book Martin Fransman advances our understanding by developing the concept of the Japanese Innovation System--an arrangement consisting of competing…