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The Language Of Branding: Theory, Strategies, And Tactics
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|This title releases December 29, 2017

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$69.90

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The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary…
Fashion Brand Internationalization: Opportunities And Challenges
Hardcover

|June 30, 2016

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Entry Strategies for International Markets

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. -- Larry D. Bouts , president,…
Marketing And Supply Chain Management: A Systemic Approach
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|September 18, 2017

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Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the…
The Guide to the Product Management and Marketing Body of Knowledge (Prodbok Guide)

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Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the…
Managing Creative People: Lessons in Leadership for the Ideas Economy

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A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.   In this scathing swipe at the…
Visualizing Marketing: From Abstract To Intuitive
Hardcover

|December 27, 2016

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Brand Hate: Navigating Consumer Negativity In The Digital World
Hardcover

|September 28, 2016

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Retail Revolution: Will Your Brick-and-Mortar Store Survive?
Hardcover

|January 29, 2015

$64.29 online

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Will ecommerce destroy retail as we know it or is it just a speed bump for retailers? In Retail Revolution the authors take a comprehensive, deep dive into several retail segments in order to develop a more nuanced approach to understanding the significant…
Competitive Identity: The New Brand Management For Nations, Cities And Regions

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Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little…
Kids As Customers: A Handbook Of Marketing To Children
Hardcover

|September 1, 1999

$60.57 online

$101.00

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No descriptive material is available for this title.
Visual Controls: Applying Visual Management to the Factory
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|December 22, 2010

$60.17 online

$67.10

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An effective visual communication system can help manufacturing employees eliminate significant waste from daily tasks. From work-zone color coding to posted metrics, visual controls clarify and simplify the path to enhanced processes and profits. Leaving little…