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Culture and Commerce: The Value of Entrepreneurship in Creative Industries

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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and…
Event Sponsorship
Kobo ebook

|December 4, 2013

$67.09 online

$83.87

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This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an…
The Routledge Companion to Consumer Behavior
Kobo ebook

|September 22, 2017

$69.29 online

$86.53

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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an…
Accountable Marketing: Linking marketing actions to financial performance

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary,…
Market Entry in China: Case Studies on Strategy, Marketing, and Branding

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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many…
Handbuch Fundraising
Kobo ebook | German

|October 3, 2016

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Dieses Handbuch trägt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und Österreich zusammen. Erkenntnisse und Kennzahlen werden praxisorientiert aufbereitet. Ausgewiesene Experten, die sich sowohl…
Global Marketing Strategy: An Executive Digest
Kobo ebook

|March 2, 2016

$68.39 online

$85.49

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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and…
Marketing Plans: How to prepare them, how to profit from them

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A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in…
Essentials of Consumer Behavior
Kobo ebook

|October 26, 2016

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Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a…
Become the Market Leader
Kobo ebook

|February 11, 2016

$65.21

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There is always a million dollar question as to what is an ideal way of increasing sales in online marketing. Multilingual digital marketing has been seen as one of the most volatile and dynamic yet viable aid for online businesses. Although most of what happened…
Online Brand Communities: Using the Social Web for Branding and Marketing

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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and…
Out-thinking Organizational Communications: The Impact of Digital Transformation

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This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald…
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