We found 81 results for “


Showing 1 - 12 of 81 Results

Available for download

Not available in stores

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of…
Kobo ebook

$66.69 online

$86.60

save 22%

Available for download

Not available in stores

GET THE RESULTS YOU WANT IN SALES. FAST. Today’s successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you’ll make few or poor sales…
Kobo ebook

$66.69 online

$86.60

save 22%

Available for download

Not available in stores

GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True…

Available for download

Not available in stores

India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the…
Kobo ebook

$66.69 online

$86.60

save 22%

Available for download

Not available in stores

This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to…
Kobo ebook

$65.55

Available for download

Not available in stores

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical…
Kobo ebook

$66.69 online

$86.60

save 22%

Available for download

Not available in stores

Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was…
Kobo ebook

$66.39 online

$86.15

save 22%

Available for download

Not available in stores

This 548-page book gives you 100 of the most effective direct mail sales letters ever written. Plus, get hundreds of tips and checklists for effective writing, more than 100 ways to open a letter, 90 ways to close a letter, 14 sections covering all types of…

Available for download

Not available in stores

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining…

Available for download

Not available in stores

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of…
Kobo ebook

$65.69 online

$85.24

save 22%

Available for download

Not available in stores

Covering all retail operations which revolve around the procurement of products, from stock level management, through allocationof outlet space for products, to the placement of products within the retail environment, this book is essential reading for anyone…

Available for download

Not available in stores

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important…