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Economic Psychology

|August 14, 2017


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A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take…
The Routledge Companion to Consumer Behavior
Kobo ebook

|September 22, 2017

$69.29 online


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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an…
The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales

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This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales…