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Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide…

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Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas,…

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In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many…

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IT service metrics: Manage them. Measure them. Make them work for you. Measuring success is crucial, but how do we do it? How can we be sure that the IT services we offer are adding real value to our business? Metrics are an invaluable tool for measuring the…

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Go with Your Talent features fantastic tools for self-management. The book is based on insights from positive psychology. The drastic decisions you make, to do the things that you are good at, is the best way to self-realization and authenticity. It also forms…

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This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist),…

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Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses and is useful not only to students but also to anyone seeking gain practical insights about essential aspects of entrepreneurship. A wide-ranging introduction to…

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Innovation manifests itself as a key driver of improved productivity and sustainable growth in today's global economic landscape. This book • brings together perspectives and case studies from across the world; • discusses frameworks and actual…

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Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on…

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Export activities have traditionally been neglected by United States businesses, which have shown a marked preference for foreign investment in international business activities. Consequently, export operations have received little attention in the literature of…

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Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE…

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This study looks at entrepreneurial history from three angles: Entrepreneurial Typologies; Business Leaders; and Culture vs Institutions. The previous scarcity of material makes this collection of eight papers an invaluable resource and should encourage further…