We found 64 results for “


Showing 1 - 12 of 64 Results

Out of stock online

Not available in stores

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…

Ships within 1-2 weeks

Available in stores

This comprehensive study of the intersection of death and religion offers a unique look at how religious people approach death in the twenty-first century. Previous scholarship has largely focused on traditional beliefs and paid little attention to how religious…

Paperback

$69.46 online

$82.50

save 15%

In stock online

Not available in stores

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study…

Ships within 3-5 weeks

Not available in stores

Examines marketing of sports and sports entertainment as well as the world of entertainment marketing.

Paperback

$69.64 online

$74.10

save 6%

In stock online

Not available in stores

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including J¿rgen…

Out of stock online

Not available in stores

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…

Paperback

$66.64 online

$70.50

save 5%

In stock online

Not available in stores

Is Communism Dead Forever? deals with the problems of transition in former communist countries from dictatorship and command economies to democracy and free market economies, recognizing the potential for a return to communism in many of the newly independent…

Out of stock online

Not available in stores

House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and…

In stock online

Not available in stores

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a…

Out of stock online

Not available in stores

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important…

Ships within 3-5 weeks

Not available in stores

Fashion Marketing focuses on fashion marketing, management, and merchandising.

Paperback

$65.87

Out of stock online

Not available in stores

Branding is not merely advertising. On the contrary, in Brand Driven Innovation , branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it's…