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|January 23, 2007

$69.83 online

$82.50

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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study…
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|August 27, 2016

$69.39 online

$76.95

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Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE…
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|This title releases September 5, 2017

$66.00

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A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take…
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|March 8, 2017

$65.70

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The role of the film marketer is both vital and challenging. Promotion is one of the industry¿s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films…

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…

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Entrepreneurship in the Gulf Cooperation Council: Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses, and is useful not only for students, but also to anyone seeking practical insights on the essential aspects of…

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|November 24, 2015

$65.38 online

$67.10

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Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be…
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|October 6, 2015

$69.97 online

$74.10

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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite…

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about…

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These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish…