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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…

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Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google¿s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals…
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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study…
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The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the…
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As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute…

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Fashion Marketing focuses on fashion marketing, management, and merchandising.
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$67.50

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Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as…
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Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the…
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Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.

Economic Psychology

by Robert Ranyard

|This title releases June 26, 2017

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This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist),…

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Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in…