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This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer…

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Examines marketing of sports and sports entertainment as well as the world of entertainment marketing.

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This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and…

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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

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First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

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$65.00

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Go with Your Talent features fantastic tools for self-management. The book is based on insights from positive psychology. The drastic decisions you make, to do the things that you are good at, is the best way to self-realization and authenticity. It also forms…

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving…

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Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE…

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$66.06 online

$69.90

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This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and…

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Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses and is useful not only to students but also to anyone seeking gain practical insights about essential aspects of entrepreneurship. A wide-ranging introduction to…

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$66.13 online

$70.00

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Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.

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$69.84 online

$75.50

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Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption…