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Marketing Metrics: The Manager's Guide To Measuring Marketing Performance

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Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing,…
Strategic Database Marketing 4e:  The Masterplan for Starting and Managing a Profitable, Customer…

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Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand.…
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is…
Places: Identity, Image and Reputation
Hardcover

|November 18, 2009

$68.95

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Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively…
Sensory Marketing
Hardcover

|May 21, 2009

$69.31 online

$91.00

save 23%

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than…
The Marketer's Guide To Successful Package Design
Hardcover

|June 1, 1998

$68.27 online

$81.95

save 16%

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The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive…
A Companion to Julius Caesar
Hardcover

|May 11, 2009

$69.95

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A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure. Explores Caesar from a variety of perspectives: military genius, ruthless tyrant, brilliant politician, first class orator,…
Marketing Your Consulting and Professional Services

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While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the…
Selling Professional Services to the Fortune 500: How to Win in the Billion-Dollar Market of…

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The secrets to grabbing your share of an $800 billion market! “A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way…
From Little's Law To Marketing Science: Essays In Honor Of John D.c. Little

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The legacy of a pioneer in operations research and marketing science. John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known…
Stop Whining! Start Selling!: Profit-Producing Strategies for Explosive Sales Results

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If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your…
Toward A Metatheory Of Economic Bubbles: Socio-political And Cultural Perspectives: Socio-Political…

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Dholakia and Turcan present their interdisciplinary metatheory of bubbles with short case studies of minor and major bubbles. They comprehensively identify and exemplify constructs of the theory, set its temporal and contextual boundaries, and examine the…