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This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to…
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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice,…
Kobo ebook | German

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Fachbuch aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: keine, , - Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Social Networking ist in aller Munde: Täglich erreichen uns neue…
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There is always a million dollar question as to what is an ideal way of increasing sales in online marketing. Multilingual digital marketing has been seen as one of the most volatile and dynamic yet viable aid for online businesses. Although most of what happened…

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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best…
Kobo ebook | German

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Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Eberhard-Karls-Universität Tübingen, 33 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: « Il y a des siècles que…
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Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales…

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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and…

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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an…

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Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide…

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Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory.

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A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology…