We found 163 results for “


Showing 1 - 12 of 163 Results
Paperback

$69.55 online

$82.50

save 15%

In stock online

Not available in stores

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study…

In stock online

Not available in stores

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

In stock online

Not available in stores

The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that…

In stock online

Not available in stores

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google¿s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals…
Hardcover

$65.00

Ships within 3-5 weeks

Not available in stores

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school…

In stock online

Available in stores

Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand.…
Paperback

$66.00 online

$69.90

save 5%

In stock online

Not available in stores

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist),…

In stock online

Not available in stores

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas,…

Out of stock online

Available in stores

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly…
Hardcover

$69.95

In stock online

Not available in stores

A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure. Explores Caesar from a variety of perspectives: military genius, ruthless tyrant, brilliant politician, first class orator,…

In stock online

Not available in stores

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…
Hardcover

$66.79 online

$75.00

Out of stock online

Not available in stores

William Spratling was a U.S. educator whose artistic impact caused a successful silver jewelry industry to arise in Taxco, Mexico, in the 1940s. This book examines Spratling's Mexican work and explores how his talent attracted the attention of the U.S. Interior…