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Supply Chain Strategy And Financial Metrics: The Supply Chain Triangle Of Service, Cost And Cash
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|This title releases May 28, 2018

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Supply chain management is the management of a 'flow of goods' and an 'inverse flow' of 'information and cash'. As consumers buy more from the store, the information of the increased sales will travel upstream in the supply chain and trigger extra…
Marketing Metrics: The Manager's Guide To Measuring Marketing Performance

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Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing,…
Crisis Communication in Canada
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|October 25, 2017

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
Integrated Marketing Communication: Creative Strategy from Idea to Implementation

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A newer edition of this book is available. See the new edition's page at the following address: https://rowman.com/ISBN/9781442221222 Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative…
Marketing Your Consulting and Professional Services

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While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the…
Public Relations and Social Theory: Key Figures and Concepts
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|February 9, 2009

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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including…
Film Marketing
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|March 8, 2017

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The role of the film marketer is both vital and challenging. Promotion is one of the industry¿s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few…
Social Media Campaigns: Strategies For Public Relations And Marketing

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…
Consumer Psychology In A Social Media World
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|October 6, 2015

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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite…
Corporate Communication: Critical Business Asset for Strategic Global Change

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The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and…
Economic Psychology
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|August 14, 2017

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A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take…
The Public Relations Handbook
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|June 1, 2016

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$69.90

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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical…
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