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Ongoing Crisis Communication: Planning, Managing, and Responding
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|January 21, 2014

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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to…
Erfolgreiche Vermarktung im Automobilhandel: Kompendium für Verkäufer und Verantwortliche in der…

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Die Anforderungen in der Automobilbranche sind in den vergangen Jahren enorm gestiegen. Das ist einerseits auf den härteren Wettbewerb und den vermehrten Absatz über E-Commerce und andererseits auf das veränderte Kundenverhalten zurückzuführen. Daher ist es…
Marketing Graffiti: The Writing on the Wall
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|November 10, 2017

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Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle…
Integrated Marketing Communication: Advertising and Promotion in a Digital World

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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a…
How to Win at CRM: Strategy, Implementation, Management
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|July 28, 2017

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to…
Market-Led Strategic Change: Transforming the process of going to market

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Market-Led Strategic Change , 5 th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more…
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

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Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are…
Digital and Social Media Marketing: A Results-Driven Approach
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|November 18, 2016

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to…
Routledge Handbook of Sports Marketing
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|December 22, 2015

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of…
Media Strategies for Marketing Places in Crisis
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|May 31, 2012

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Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places…
Sports Marketing: A Practical Approach
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|February 11, 2015

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive,…
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