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Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are…
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|March 27, 2017

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon…

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Market-Led Strategic Change , 5 th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more…
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|November 18, 2016

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
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|December 3, 2015

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Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.An indispensable reference for assembling a world-class sales…
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|September 30, 2015

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The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. In this context, it is a beneficial…
Kobo ebook | German

|November 27, 2015

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Der Sammelband führt aktuelle wissenschaftliche Erkenntnisse zu den vielfältigen Segmenten der deutschen Pferdewirtschaft praxisrelevant aufbereitet zusammen. Betriebswirtschaftliche Fragestellungen stehen im Blickpunkt von Unternehmen, Dienstleistern oder…
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|December 22, 2015

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of…
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|September 26, 2012

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Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was…
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|December 5, 2007

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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners…
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|September 7, 2012

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Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less. This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the…
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|July 3, 2015

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Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in…