We found 87 results for “


Showing 1 - 12 of 87 Results

Available for download

Not available in stores

Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply…

Available for download

Not available in stores

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form…
Kobo ebook

$73.49

Available for download

Not available in stores

Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do…

Available for download

Not available in stores

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of…

Available for download

Not available in stores

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality…

Available for download

Not available in stores

This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest…

Available for download

Not available in stores

What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the…

Available for download

Not available in stores

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters,…
Kobo ebook

$73.79 online

$95.73

save 22%

Available for download

Not available in stores

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of…
Kobo ebook

$70.80

Available for download

Not available in stores

Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the…
Kobo ebook

$70.69 online

$91.80

save 22%

Available for download

Not available in stores

Naval warfare in a typical narrow sea such as the Baltic Sea or the Arabian Gulf includes peculiarities not found in war on the open ocean. Because of the proximity of the landmass, the employment of naval forces and aircraft is far more complex than in war on…

Event Sponsorship

by Ian McDonnell

|December 4, 2013

Kobo ebook

$74.74

Available for download

Not available in stores

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an…