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Integrated Marketing Communication
Kobo ebook

|October 2, 2017

$74.59 online

$93.19

save 19%

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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a…
Strategic Brand Management, 2nd Edition

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How to Win at CRM: Strategy, Implementation, Management
Kobo ebook

|July 28, 2017

$74.59 online

$93.19

save 19%

Available for download

Not available in stores

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to…