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The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the…

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So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars and growth rates are excellent measures. But how do you know that the launch is the best it can be? There is no endorsed…

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Examines marketing of sports and sports entertainment as well as the world of entertainment marketing.
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|May 21, 2014

$70.80 online

$78.95

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|December 20, 2016

$74.84 online

$83.90

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This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike commonly used traditional methodological strategies, which are "retrofitted" to digital spaces. Instead, this book…
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|July 31, 2015

$70.46

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The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature - especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a…
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|November 13, 2012

$72.07 online

$76.90

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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory…

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Why read another book on selling? Simple. Today’s client is more informed, more sophisticated, and has more access to information. Selling professionals today need to be keener to fulfill the needs of the client by offering value, and most important, trust.…

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"Ahmed Al Akber provides a clear and concise approach to marketing, demonstrating that you can do it every day. Every day you waste not reading his wisdom in a loss in your own marketing. Smart Marketing is even smarter in its simplicity and clarity. There is…
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|May 1, 1995

$70.11 online

$91.00

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Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to…
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|May 13, 2008

$71.95 online

$87.69

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This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for…
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|March 15, 2013

$70.46 online

$78.95

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