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Social Communication in Advertising: Consumption in the Mediated Marketplace
Paperback

|September 28, 2005

$74.66 online

$79.70

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…
Shopper Marketing: A How-to Business Story
Paperback

|September 1, 2016

$70.46

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The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter,…
The Evolutionary Bases of Consumption
Paperback

|January 23, 2007

$70.33 online

$82.50

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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study…
Store Design And Visual Merchandising: Creating Store Space That Encourages Buying

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The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the…
The Quintessence Of Marketing: What You Really Need To Know To Manage Your Marketing Activities

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Value First Then Price: Quantifying Value In Business To Business Markets From The Perspective Of…

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Value-based pricing¿pricing a product according to its value to the customer rather than its cost¿is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its…
Fostering Brand Community Through Social Media

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This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to…
Mind Genomics: A Guide To Data-driven Marketing Strategy

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Qualitative Research In Digital Environments: A Research Toolkit
Paperback

|December 20, 2016

$74.84 online

$83.90

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This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike commonly used traditional methodological strategies, which are "retrofitted" to digital spaces. Instead, this book…
Location-based Advertising Im Kontext Von Big Data: Determinanten Der Konsumentenakzeptanz
Paperback | German

|April 8, 2016

$71.82 online

$103.95

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Service Excellence: Creating Customer Experiences That Build Relationships

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By providing excellent service, organizations build strong relationships with customers, generate barriers to competition, utilize resources more efficiently, and increase profitability. This book provides concepts and tools to help managers: • Uncover new…
Open Innovation Essentials For Small And Medium Enterprises: A Guide To Help Entrepreneurs In…

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Small and Medium Enterprises (SMEs) have to approach open innovation differently than large companies. This practical guide on open innovation is expressly for entrepreneurs and managers in SMEs. The authors provide strategies, techniques, and…