30 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
$70 - $74.99
Hardcover
1 - 12 of 30 Results
Top Matches

In stock online

Not available in stores

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing…

In stock online

Not available in stores

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a…

In stock online

Not available in stores

Branding Governance  challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a…

In stock online

Not available in stores

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately…

In stock online

Not available in stores

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in…

In stock online

Not available in stores

What does it take to become a top performer in today's competitive sales field? In Sales as a Science, author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective. Based on twenty-five years of…
Hardcover

|November 13, 2006

$74.03 online

$84.50

save 12%

In stock online

Not available in stores

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little…
Hardcover

|May 10, 2007

$71.81 online

$84.50

save 15%

In stock online

Not available in stores

Show me the money! This is the frantic cry of the "old guard" of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability. At the same time the new breed of…

In stock online

Not available in stores

Today's consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies…
Hardcover

|August 6, 2010

$71.70 online

$107.95

save 33%

In stock online

Not available in stores

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six…
Hardcover

|June 1, 1998

$70.50 online

$77.95

save 9%

In stock online

Not available in stores

In stock online

Not available in stores

A framework for transforming business cultural clashes into cultural synergy. As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business…