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The Art of Retail Buying: An Introduction to Best Practices from the Industry

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Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is…
Crisis Communication in Canada
Hardcover

|October 25, 2017

$70.31 online

$79.00

save 11%

Ships within 1-3 weeks

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
The DNA of Customer Experience: How Emotions Drive Value
Hardcover

|May 10, 2007

$71.81 online

$84.50

save 15%

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Show me the money! This is the frantic cry of the "old guard" of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability. At the same time the new breed of…
Advertising Media Planning, Seventh Edition
Hardcover

|August 6, 2010

$71.70 online

$107.95

save 33%

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six…
Competitive Identity: The New Brand Management For Nations, Cities And Regions

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Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little…
Creative Strategies: Idea Management For Marketing Advertising Media And Design

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Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that…
Brand Engagement: How Employees make or Break Brands
Hardcover

|November 27, 2007

$71.81 online

$84.50

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The branding landscape is dominated by the marketers, the promise makers the people who commission the neon lights and the funky adverts.  In our consumer society brands have become an obsession.  But an often forgotten fact is that the people who make…
How to catch the Big Idea: The Strategies of the Top-Creatives
Hardcover

|January 24, 2005

$70.11 online

$104.00

save 32%

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Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these…
The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities

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UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience

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The Global Corporate Brand Book
Hardcover

|May 14, 2009

$70.20 online

$78.00

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The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and  enhancing reputation for every…
Customer-centric Marketing: Supporting Sustainability In The Digital Age

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A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing…
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