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Recommended: How to sell through networking and referrals
Kobo ebook

|September 26, 2012

$70.39 online

$87.92

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Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was…
How to Win at CRM
Kobo ebook

|July 28, 2017

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to…
Routledge Handbook of Football Marketing
Kobo ebook

|March 27, 2017

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon…
Market-Led Strategic Change: Transforming the process of going to market

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Market-Led Strategic Change , 5 th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more…
Digital and Social Media Marketing: A Results-Driven Approach
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|November 18, 2016

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
Routledge Handbook of Sports Marketing
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|December 22, 2015

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of…
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

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Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are…
Die deutsche Pferdewirtschaft
Kobo ebook | German

|November 27, 2015

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Der Sammelband führt aktuelle wissenschaftliche Erkenntnisse zu den vielfältigen Segmenten der deutschen Pferdewirtschaft praxisrelevant aufbereitet zusammen. Betriebswirtschaftliche Fragestellungen stehen im Blickpunkt von Unternehmen, Dienstleistern oder…
Success in Selling
Kobo ebook

|December 3, 2015

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Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.An indispensable reference for assembling a world-class sales…
Turkish German Affairs from an Interdisciplinary Perspective
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|September 30, 2015

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The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. In this context, it is a beneficial…
Media Strategies for Marketing Places in Crisis
Kobo ebook

|May 31, 2012

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Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places…
Marketing: Fast Track to Success: Fast Track to Success ePub eBook
Kobo ebook

|April 8, 2010

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GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True…