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Ongoing Crisis Communication: Planning, Managing, and Responding
Kobo ebook

|January 21, 2014

$73.59 online

$91.93

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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to…
Routledge Handbook of Sports Marketing
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|December 22, 2015

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of…
How to Win at CRM: Strategy, Implementation, Management
Kobo ebook

|July 28, 2017

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to…
Digital and Social Media Marketing: A Results-Driven Approach
Kobo ebook

|November 18, 2016

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
Recommended: How to sell through networking and referrals
Kobo ebook

|September 26, 2012

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Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was…
Integrated Marketing Communication
Kobo ebook

|October 2, 2017

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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a…
Routledge Handbook of Football Marketing
Kobo ebook

|March 27, 2017

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon…
Market-Led Strategic Change: Transforming the process of going to market

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Market-Led Strategic Change , 5 th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more…
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

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Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are…
Die deutsche Pferdewirtschaft
Kobo ebook | German

|November 27, 2015

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Der Sammelband führt aktuelle wissenschaftliche Erkenntnisse zu den vielfältigen Segmenten der deutschen Pferdewirtschaft praxisrelevant aufbereitet zusammen. Betriebswirtschaftliche Fragestellungen stehen im Blickpunkt von Unternehmen, Dienstleistern oder…
Success in Selling
Kobo ebook

|December 3, 2015

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Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.An indispensable reference for assembling a world-class sales…
Double Your Business: How to break through the barriers to higher growth, turnover and profit

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Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less. This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the…