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Kobo ebook

|March 27, 2017

$72.49 online

$90.53

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon…

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Market-Led Strategic Change , 5 th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more…
Kobo ebook

|November 18, 2016

$70.29 online

$87.86

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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
Kobo ebook

|July 3, 2015

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Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in…
Kobo ebook | German

|November 27, 2015

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Der Sammelband führt aktuelle wissenschaftliche Erkenntnisse zu den vielfältigen Segmenten der deutschen Pferdewirtschaft praxisrelevant aufbereitet zusammen. Betriebswirtschaftliche Fragestellungen stehen im Blickpunkt von Unternehmen, Dienstleistern oder…
Kobo ebook

|December 3, 2015

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Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model.An indispensable reference for assembling a world-class sales…

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Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are…
Kobo ebook

|September 30, 2015

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The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. In this context, it is a beneficial…
Kobo ebook

|September 29, 2010

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The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to…
Kobo ebook

|October 28, 2010

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This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies…
Kobo ebook

|April 27, 2012

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus…
Kobo ebook

|April 8, 2010

$70.39 online

$87.92

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Effective creative work is not a nice-to-have, it's a necessity - it s the only way you ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work…