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The Art of Retail Buying: An Introduction to Best Practices from the Industry

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Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is…
Social Communication in Advertising: Consumption in the Mediated Marketplace

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.…
Crisis Communication in Canada
Hardcover

|October 25, 2017

$70.31 online

$79.00

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
The DNA of Customer Experience: How Emotions Drive Value
Hardcover

|May 10, 2007

$71.81 online

$84.50

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Show me the money! This is the frantic cry of the "old guard" of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability. At the same time the new breed of…
Competitive Identity: The New Brand Management For Nations, Cities And Regions

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Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little…
Creative Strategies: Idea Management For Marketing Advertising Media And Design

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Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that…
Advertising Media Planning, Seventh Edition
Hardcover

|August 6, 2010

$71.70 online

$107.95

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six…
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

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In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader…
Brand Engagement: How Employees make or Break Brands
Hardcover

|November 27, 2007

$71.81 online

$84.50

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The branding landscape is dominated by the marketers, the promise makers the people who commission the neon lights and the funky adverts.  In our consumer society brands have become an obsession.  But an often forgotten fact is that the people who make…
How to Win at CRM: Strategy, Implementation, Management
Kobo ebook

|July 28, 2017

$74.59 online

$93.19

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to…
Export Marketing Strategy: Tactics and Skills That Work

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This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It…
Success In Selling: Developing A World-class Sales Ecosystem
Paperback

|December 7, 2015

$72.26 online

$83.95

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Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today's sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales…
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